User Acquisition Specialist (Remote)

Headlight Labs, LLC; Oregon; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Fully remote

401(k) US

Unlimited PTO

Health, Vision & Dental Insurance (US)

Health, Vision & Dental Insurance (CA)

Travel opportunities

Flexible hours

Work anywhere

Job summary

Headlight is a fully remote growth marketing agency helping consumer brands scale through performance advertising and analytics. We seek a performance marketing specialist to manage campaigns across Google, Meta, TikTok, YouTube, and more, with a strong emphasis on data analysis and collaboration with cross-functional teams.

The role requires 1–3 years of paid media experience, proficiency in major ad platforms, and excellent English communication.

Qualifications

• 1–3 years proven experience managing paid media campaigns across multiple platforms.
• Curiosity for digital marketing and growth as a T-shaped marketer.
• Proficiency in Google Ads, Meta Business Manager, and Google Analytics.
• Ability to analyze data and make data-driven decisions using Excel or Google Sheets.
• Practical knowledge of pixel/CAPI, UTMs, conversion events, GA4 fundamentals.
• Excellent organization and ability to manage multiple projects.
• Strong English communication skills.
• Passion for learning and driving performance results.

Responsibilities

• Own channel-level execution and strategy with growth manager and director.
• Execute and manage paid media campaigns on Google Ads, Meta, TikTok, CTV, YouTube, etc.
• Conduct audience segmentation and creative testing to drive performance.
• Monitor CPA, ROAS, and optimize to meet client goals.
• Communicate insights and next steps to client teams with clear rationale.
• Collaborate with creative teams to inform campaign assets and strategy.
• Stay updated on trends, tools, and strategies in paid media.
• Manage budgets and timelines to align spend with goals.

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

GA4

Job description

About Us

Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with innovative start-ups to emerging global brands on an integrated partnership model built on world-class execution and deep strategic collaboration. We are a fully remote company with teammates across the United States and Canada and pride ourselves on a low ego, no BS culture. We are looking for driven, ambitious self-starters who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising.

Position Overview

We are seeking an ambitious and results-driven Performance Marketing and User Acquisition Specialist to manage and optimize performance campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms such as Meta and Google Ads, strong data-analysis interest and skills, and a natural curiosity for performance marketing. This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams.

Responsibilities

• * Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase
• * Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others
• * Conduct audience segmentation, creative testing, and constant experimentation to drive performance improvements
• * Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals
• * Collaborate and communicate directly with the client's team- taking performance reports, implementing insights to communicate the "why" things are happening, and what are our next steps on the back of them
• * Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy.
• * Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.
• * Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.

Qualifications

• * 1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads.
• * A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer.
• * Proficiency in platforms like Google Ads, Meta Business Manager, and Google Analytics.
• * Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions through tools like Microsoft Excel or Google Sheets
• * A growing Practical measurement knowledge such as: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of "what can go wrong."
• * Exceptional organizational skills, with the ability to manage multiple projects and deadlines.
• * Strong communication skills in English - both written and verbal - and the ability to explain performance changes and next steps in plain language to clients
• * A passion for learning and growing as a marketer, and driving performance results

Preferred candidates might have:

• * Experience working in an agency environment or managing multiple clients simultaneously.
• * Awareness and limited knowledge of statistics
• * Experience working in App Marketing
• * Experience operating with annual media budgets of $10M+

Compensation, Benefits & Perks

• * Competitive salary
• * Fully remote work environment
• * 401(k) - US Employees
• * Unlimited PTO
• * Pays 100% Health, Vision & Dental Insurance for US Employees
• * Pays 100% Health, Vision & Dental Insurance for Canada-based Employees
• * Opportunities to travel
• * Flexible work hours based on the traditional schedule
• * Working with a team of marketing nerds striving to find the cutting edge of our trade
• * Work anywhere! — We are a 100% remote company (even prior to COVID)