Growth Strategist

Jetfuel; Grand Rapids (MI); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Remote work

Paid time off

Flexible schedule

Mentorship

Strong team culture

Job summary

Jetfuel is a fully remote performance marketing agency specializing in DTC and ecommerce. You will own client strategy across channels, using AI to scale execution and drive growth.

This role requires leadership across paid social, paid search, email, CRO, and SEO, with end-to-end client management and a focus on measurable outcomes. We hire results-driven professionals who craft proactive recommendations, build AI workflows, and deliver revenue-focused campaigns.

Qualifications

• 4+ years in performance or growth marketing across multiple platforms (paid social, paid search, email, etc.).
• Strong track record owning client relationships end to end.
• Able to connect paid and organic performance to pipeline and revenue.
• Experience building AI-driven workflows and strategies.
• Clear communication with founders and stakeholders.
• Agency or D2C brand experience is a plus.

Responsibilities

• Own cross-channel strategy across paid social, paid search, email, retention, CRO, and SEO.
• Lead client relationships end to end as the strategic voice.
• Develop AI workflows that reduce manual work and boost strategy time.
• Identify opportunities, run tests, and deliver insights for future campaigns.
• Tie performance to revenue metrics (CAC, LTV, CPM) and explain impacts.

Skills

Performance marketing

Growth marketing

Multi-channel

Client relationships

AI workflows

Communication

Job description

We're a performance marketing agency built for DTC and ecommerce brands. We run paid, email, SEO, and CRO as one growth engine, so we're not hiring someone who only knows one or two channels.

We're fully remote, and we're AI-native in how we operate, not in how we talk about it. Our team runs on an internal AI toolkit that does real work every day. That frees the people here to spend their time on strategy and judgment instead of manual execution.

We hire people who get stuff done, and we reward results. If that's you, keep reading.

Job Description

Own client strategy across channels, grow your book, and use AI to get yourself out of execution.

You're the person a founder trusts with their growth. You set the direction across every channel and catch the risks and openings early. The AI workflows you build let you run more accounts than one strategist normally could.

You forecast where an account is headed and then hit the number. Founders can check your track record on that.

What This Role Is Not

• This is not a single-channel media buying role. You won't spend your day in one ad account pushing bids.
• This is not a reactive role. You hunt for opportunities instead of waiting to be told about them.
• This is not reporting. Pulling numbers into a deck is not a strategy.
• This is not \"I use ChatGPT sometimes.\" You build workflows and ship them.

What You'll Own

• Cross-channel strategy. You set the plan across paid social, paid search, email and retention, CRO, and SEO and AIO. Where the next dollar goes, and why, is your call.
• Client relationships. You own the relationship end to end. To the client, you're the strategic voice in the room and their consigliere when the pressure is on. They stay because the work is good.
• Marrying the Relationship between Brand & Performance. You understand the power of using both sides of your brain - this means that you craft campaigns that both perform well financially & can also build the power of the brand via awareness campaigns, savvy storytelling & deep creative insights.
• A proactive cadence. Every client hears real, specific recommendations from you (without being asked)
• Business outcomes, not vanity metrics. You tie performance to revenue, CAC, and LTV, and can explain what a CPM move does to the P&L.
• AI workflows that remove mundane work. You build the systems that take manual work off your plate, then spend the reclaimed hours on strategy.
• New campaigns and tests. You spot what's worth testing next, cook up the hypothesis and deliver real post test analyses that drive future tests.

Your First 12 Months

• Retention. You show great client NPS scores, 90%+ retention and you hit the forecasts you set.
• Account growth. You grow the accounts you own through smarter strategy and mutual trust.
• AI fluency. You are stellar at displaying fact checking, critical thinking, judgement & strategy via AI (this means you don’t simply copy and paste AI answers to any stakeholders (internal or external).

Qualifications

Who You Are

4+ in performance or growth marketing, with hands-on depth across more than one platform (paid social, paid search, email, and the channels next to them).

You've owned client relationships end to end, from the strategy down to the growth.

You connect paid and organic performance to pipeline and revenue

You've built AI workflows and shipped them. Come ready to show them.

You communicate clearly and can translate performance data for a founder who doesn't live in ad accounts.

Experience in an agency setting or working with D2C brands a major plus

You're self-motivated, you take feedback well, and the status quo bugs you.

How We Work

We're fully remote. We're results-driven, and we're candid with each other. We give real feedback, and we expect you to want it. We don't micromanage, and we don't carry passengers.

Additional Information

• Competitive Pay: based on experience and location.
• 100% Remote & Flexible Work: Work from anywhere. Flexible scheduling and a global team.
• Paid Time Off: 24 PTOs per year with monthly health stipends
• Supportive Team Culture: Inclusive, collaborative remote team with ongoing learning opportunities.
• Learn more here than anywhere else: we offer strategic, tactical and growth oriented mentorship for your career (and beyond)
• Passionate, Adaptable, Collaborative: be surrounded with people who are passionate about growing themselves and brands.