Senior Director, Paid Social & Paid Search

Jobgether; United States; À distance; USD 150 000 - 170 000; Plein temps

Avantages offerts par ce poste

Remote work (US)

Health insurance

401(k)

Paid time off

Wellness reimbursement

EAP

Team-building events

Professional development

Résumé du poste

Jobgether is seeking a Senior Director, Paid Social & Paid Search, based in the United States. The role oversees paid social and paid search strategies across a diverse client portfolio, combining hands-on media expertise with strategic leadership to drive growth.

You will lead client relationships, mentor talent, and establish best practices to elevate the media offering. The position emphasizes AI, automation, and data-driven decision making in a fast-paced agency environment.

Qualifications

• 10+ years leading paid social and paid search campaigns at major platforms.
• Experience in an advertising or digital marketing agency is required.
• Strong hands-on expertise to independently build, manage, and optimize campaigns.
• Proven use of AI, automation, and analytics to improve performance.

Responsabilités

• Lead paid social and paid search strategies across a diverse client portfolio.
• Manage senior client relationships and act as strategic advisor on media performance.
• Provide hands-on campaign management when needed, including setup, optimization, and analysis.
• Develop AI-driven workflows for planning, execution, and reporting.
• Identify AI tools and automation platforms to scale efficiency.
• Build SOPs, playbooks, and prompt libraries to boost team output.
• Mentor junior staff and uphold high standards of execution.

Connaissances

Paid media leadership

Client relationship management

AI & ML in advertising

Campaign strategy & optimization

Team leadership & mentorship

Data-driven decision making

Executive communication

Outils

GA4

APIs

Description du poste

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Paid Social & Paid Search based in the United States.

In this senior leadership role, you will oversee paid social and paid search strategies, driving measurable business growth across a diverse portfolio of clients and industries. You will combine hands-on media expertise with strategic leadership to deliver innovative, full-funnel campaigns across established and emerging digital platforms. A key focus will be leveraging artificial intelligence, automation, and machine learning to optimize media buying, streamline workflows, and scale performance. Working closely with creative, strategy, analytics, and executive teams, you will connect audience insights, data, and compelling messaging to maximize campaign impact. You will also lead client relationships, mentor talent, and establish best practices that elevate the overall media offering. This is an opportunity to shape the future of performance marketing in a fast-paced, creative, and innovation-driven agency environment.

Accountabilities

• Lead paid social and paid search strategies across a diverse portfolio of client accounts, ensuring high-quality execution, measurable results, and alignment with business objectives.
• Own senior-level client relationships, acting as a trusted strategic advisor on paid media performance, investment decisions, and growth opportunities.
• Provide hands-on campaign management when required, including campaign setup, building, quality assurance, optimization, troubleshooting, and performance analysis.
• Develop and implement AI-driven workflows across media planning, campaign execution, optimization, and reporting to improve efficiency and scalability.
• Identify, evaluate, and deploy relevant AI tools, automation platforms, and custom solutions, including Smartly, Pencil, Mutiny, custom GPTs, and Claude-powered automations.
• Build scalable prompt libraries, automation playbooks, and standard operating procedures to enhance team productivity and campaign performance.
• Establish a clear strategic perspective on emerging AI capabilities in paid media, identifying the technologies and approaches that deliver meaningful competitive advantages.
• Plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging advertising platforms.
• Manage campaigns across B2C and B2B business models and multiple industries, including retail, banking, and healthcare, covering brand awareness, app acquisition, and performance marketing objectives.
• Develop advanced campaign architectures, audience strategies, bidding approaches, and creative testing frameworks to maximize results against key performance indicators such as CPI, LTV, and ROAS.
• Oversee tracking, tagging, pixels, SDKs, attribution, and conversion measurement to ensure accurate and reliable campaign data.
• Collaborate with creative, strategy, analytics, and media leadership teams to connect audience insights, creative concepts, and performance data.
• Partner with the Head of Media on attribution methodologies, measurement frameworks, reporting standards, and performance optimization.
• Mentor and develop junior team members, fostering a culture of accountability, continuous learning, innovation, and excellence.

Requirements

• At least 10 years of experience leading paid social and paid search campaigns across major advertising platforms, including Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging channels.
• Previous experience working within an advertising or digital marketing agency is required.
• Strong hands-on expertise in advertising platforms, with the ability to independently build, manage, optimize, and troubleshoot campaigns.
• Demonstrated success using artificial intelligence, machine learning, and automation to improve media buying, streamline processes, and scale campaign performance.
• Deep understanding of campaign architecture, audience segmentation, bidding strategies, creative testing, and full-funnel performance optimization.
• Proven experience managing both B2C and B2B advertising accounts, ideally within retail, banking, and healthcare industries.
• Advanced knowledge of attribution models, Marketing Mix Modeling (MMM), incrementality testing, tagging, pixels, and conversion tracking.
• Strong familiarity with platform APIs, analytics dashboards, and modern marketing measurement technologies, particularly Google Analytics 4 (GA4).
• Ability to translate complex media data and performance insights into actionable strategies and clear recommendations for clients and internal stakeholders.
• Excellent client-facing communication and presentation skills, with the credibility to advise senior decision-makers and lead strategic media discussions.
• Strong leadership, mentoring, and team development capabilities, with the ability to inspire teams and maintain high standards of execution.
• Strategic and analytical mindset combined with a hands-on, entrepreneurial approach to problem-solving.
• Adaptability, curiosity, and enthusiasm for emerging technologies, digital innovation, and the evolving performance marketing landscape.

Benefits

• Annual Salary: Competitive compensation ranging from $150,000 to $170,000 USD, depending on experience, qualifications, skills, and role responsibilities.
• Fully remote working arrangement, offering flexibility to work from anywhere in the United States.
• Comprehensive medical, dental, and vision insurance.
• Disability insurance coverage.
• 401(k) retirement plan.
• Paid time off.
• Wellness reimbursement program.
• Work-from-home allowance to support a comfortable and productive remote workspace.
• Employee Assistance Program (EAP) for personal and professional well-being.
• Company outings, team-building activities, and social events.
• Opportunity to work on innovative campaigns and emerging technologies within a creative, collaborative, and forward-thinking environment.
• Opportunities for professional development, leadership growth, and exposure to cutting-edge AI-powered marketing solutions.