Social Media Specialist II — Campaigns & Growth

PMI (Project Management Institute); Springton Pointe Woods (PA); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Project Management Institute (PMI) is seeking a Social Media Specialist II in Pennsylvania to lead and optimize organic social campaigns as part of an omni-channel plan. You will craft compelling content, manage campaigns across platforms, and partner with influencers to expand reach while maintaining PMI’s brand voice.

Responsibilities include creating briefs, analyzing performance data, and delivering actionable recommendations to improve engagement and business impact.

Qualifications

• BA in marketing, PR, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience managing agencies, especially with limited supervision.
• Experience in an agile, dynamic, customer-centric environment.
• Strong understanding of expressing PMI priorities across channels.
• Proficiency in English for PMI business context.
• Willingness to travel up to 25%.

Responsibilities

• Develop and execute organic social media campaigns as part of omni-channel strategies.
• Create engaging social content aligned with PMI brand standards including writing, visuals, and short-form video.
• Serve as SME across key platforms, applying best practices to drive engagement.
• Implement measurement plans and improve social program analytics and reporting.
• Manage weekly, monthly, quarterly reports with data-driven recommendations to meet business objectives.
• Measure impact of campaigns and optimize based on data and judgment.
• Collaborate with stakeholders and influencers to broaden reach.

Skills

Social media management

Agency management

Agile working

Creative thinking

Canva

AI tools

Data analytics

Cross-functional collaboration

Education

BA in marketing, public relations, communications or related field

Tools

Canva

Job description

Project Management Institute (PMI) is seeking a Social Media Specialist II in Pennsylvania to lead and optimize organic social campaigns as part of an omni-channel plan. You will craft compelling content, manage campaigns across platforms, and partner with influencers to expand reach while maintaining PMI’s brand voice.

Responsibilities include creating briefs, analyzing performance data, and delivering actionable recommendations to improve engagement and business impact.