Growth-Driven Integrated Campaign Strategist

PMI (Project Management Institute); Springton Pointe Woods (PA); On-site; USD 120,000 - 170,000; Full time

Job summary

PMI (Project Management Institute) is seeking an Integrated Growth Marketing Strategist to own end-to-end cross-channel activation, unifying email, web, social, paid media, and content into a single cohesive plan.

The role blends business performance insight with audience behavior and lifecycle trends to drive growth. As a senior individual-contributor, you will define activation strategy, measure performance, and partner with marketing teams and agencies to deliver impact across the full funnel.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven track record in integrated/growth/ performance marketing.
• Experience owning paid media strategy and planning.
• Experience managing agency relationships at a strategic level.

Responsibilities

• Own end-to-end, cross-channel activation strategy for integrated campaigns.
• Translate objectives into an integrated activation plan across channels.
• Direct channel owners and agencies to execute the strategy.
• Identify opportunities for personalization and audience relevance across activation plans.
• Set and own performance goals for activation and growth marketing.

Skills

Integrated strategy

Cross-channel design

Paid media

Email marketing

Analytics dashboards

Agency management

Cross-functional

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

PMI (Project Management Institute) is seeking an Integrated Growth Marketing Strategist to own end-to-end cross-channel activation, unifying email, web, social, paid media, and content into a single cohesive plan.

The role blends business performance insight with audience behavior and lifecycle trends to drive growth. As a senior individual-contributor, you will define activation strategy, measure performance, and partner with marketing teams and agencies to deliver impact across the full funnel.