Social Media Marketing Specialist

Trusteel Buildings LLC; Watkinsville (GA); On-site; USD 40,000 - 60,000; Full time

Job summary

Trusteel Buildings LLC is seeking a Social Media Marketing Specialist to independently create and manage campaigns across major platforms to boost brand awareness, generate leads, and support product launches. You will develop engaging content, monitor performance with analytics tools, optimize strategies, and collaborate with influencers as needed.

This entry-level role requires a marketing or related degree and familiarity with Google Analytics, SEO, and paid social ads; occasional travel may

Qualifications

• Entry-level experience in social media marketing.
• Bachelor’s degree in Marketing or related field.
• Proficient with social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Familiarity with content management systems.
• Experience with Google Analytics and SEO.
• Knowledge of paid social advertising.
• Strong data analysis skills.

Responsibilities

• Create engaging and relevant social media content.
• Manage campaigns focused on brand awareness, lead generation, product launches, and customer engagement.
• Monitor social media channels and audience feedback.
• Report on analytics to assess campaign performance.
• Engage with the audience to foster community and brand loyalty.
• Develop and implement brand strategies across social platforms.
• Optimize content and campaigns using SEO techniques.
• Manage paid social media advertising efforts.
• Coordinate with influencers to expand reach.

Skills

Content creation

Social media marketing

Analytics

SEO

Paid social

Campaign management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CMS

Facebook Ads

Instagram Ads

Job description

Job Description

Job Description

The Social Media Marketing Specialist is responsible for independently creating and managing effective social media campaigns to enhance brand awareness, generate leads, support product launches, and drive customer engagement. This role involves developing content, monitoring social media platforms, analyzing campaign performance, and optimizing strategies to align with the brand’s goals. Occasional travel may be required.

Responsibilities

• Create engaging and relevant social media content
• Manage campaigns focused on brand awareness, lead generation, product launches, and customer engagement
• Monitor social media channels and audience feedback
• Report on analytics to assess campaign performance
• Engage with the audience to foster community and brand loyalty
• Develop and implement brand strategies across social platforms
• Optimize content and campaigns using SEO techniques
• Manage paid social media advertising efforts
• Coordinate with influencers to expand reach

Preferred Qualifications

• Entry-level experience in social media marketing
• Bachelor’s degree in Marketing or related field
• Proficient with social media platforms including Facebook, Instagram, Twitter, and LinkedIn
• Familiarity with content management systems
• Experience with Google Analytics and SEO
• Knowledge of paid social advertising
• Strong data analysis skills