Social Media Specialist II

Project Management Institute; United States; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Total compensation package based on ge

Skill development opportunities

Global network access

Flexible work time options

Awards and bonuses

Job summary

Project Management Institute (PMI) is seeking a Social Media Specialist II to drive organic social campaigns and initiatives. You will partner with cross-functional teams to plan, brief, and execute strategies supporting partnerships and marketing goals.

The role involves vendor review and optimization of social programs. You’ll manage content across channels, apply platform best practices, and provide data-driven insights to improve engagement and business impact.

Qualifications

• Bachelor’s degree in marketing, PR, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related area.
• Experience managing agencies, with limited supervision.
• Experience in an agile, dynamic, customer-centric environment.
• Strong ability to represent PMI priorities across channels.
• Awareness of current customer behavior and industry trends.
• Analytical thinker with qualitative and quantitative analytics.
• Ability to manage multiple projects across teams.

Responsibilities

• Develop and execute organic social media strategy within omni-channel plan.
• Create effective social content aligned with PMI brand, including writing and visuals.
• Lead campaigns across platforms, apply best practices and engage audiences.
• Implement measurement plans and improve campaign analysis and reporting.
• Produce weekly, monthly, quarterly reports with data-driven recommendations.
• Quantify impact of campaigns to optimize results.
• Collaborate with partnerships and influencers to broaden reach.

Skills

Content creation

Analytics

Project coordination

Canva proficiency

AI tools experience

Agency management

Cross-functional collaboration

Education

BA in marketing, public relations, communications or related field

Tools

Canva

AI tools

Job description

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

PMI is looking for a Social Media Specialist II who will be accountable for the efficient development and execution of social media campaigns and larger-scale initiatives. Works with team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy, develop campaign briefs, support social media initiatives for partnerships and integrated marketing efforts, and execute tactical activities that drive engagement and contribute to broader business objectives. Responsible for interacting with and reviewing work produced by assigned external vendors.

What You'll Bring To The Role

• Support the development and delivery of the organic social media strategy, as part of the larger omni-channel strategies and tactics.
• Create effective social media content aligned with PMI's brand standards through impactful writing, attention-grabbing visuals, and short-form video.
• Serve as the subject matter expert across key social media platforms, executing campaigns while applying platform best practices and sense-and-respond strategies to drive audience engagement.
• Implement appropriate measurement/testing plans and identify opportunities to improve social program/campaign analysis and reporting efficiencies.
• Manage and assess weekly, monthly, and quarterly reports for organic social activities that offer data-driven and actionable recommendations to drive key business objectives.
• Measure the quantitative and business impact of organic social media campaigns and apply sound knowledge, experience, and judgement to optimize results.
• Understand the impact/implications of key issues/events within the marketing segments and other supported functional business areas.
• Partner to attract and interact with target customer segments and engage influencers to reach broader audiences.

Role Qualifications

• BA in marketing, public relations, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience working with and managing agencies, especially with limited supervision.
• Experience of working in an agile, dynamic, and customer-centric environment.
• Strong understanding of how to represent the organization's priorities and initiatives across a variety of communication channels.
• Stay up-to-date on latest customer behavior and industry trends.
• Analytical thinker with experience in qualitative and qualitative analytics.
• Ability to manage multiple projects simultaneously while collaborating effectively across teams and stakeholders.
• Strong ability to think creatively.
• Confident using Canva and other social-first creative tools to produce creative assets.
• Experienced using AI tools to improve efficiency while maintaining accountability for the quality and accuracy of final outputs.
• Excellent communication, collaboration, presentation, and negotiation skills.
• Proficiency in the business language for PMI (English).
• Up to 25% travel.

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.

Join Us And You'll Get

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.

The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.