Social Media Specialist II

PMI (Project Management Institute); Springton Pointe Woods (PA); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Project Management Institute (PMI) is seeking a Social Media Specialist II in Pennsylvania to lead and optimize organic social campaigns as part of an omni-channel plan. You will craft compelling content, manage campaigns across platforms, and partner with influencers to expand reach while maintaining PMI’s brand voice.

Responsibilities include creating briefs, analyzing performance data, and delivering actionable recommendations to improve engagement and business impact.

Qualifications

• BA in marketing, PR, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience managing agencies, especially with limited supervision.
• Experience in an agile, dynamic, customer-centric environment.
• Strong understanding of expressing PMI priorities across channels.
• Proficiency in English for PMI business context.
• Willingness to travel up to 25%.

Responsibilities

• Develop and execute organic social media campaigns as part of omni-channel strategies.
• Create engaging social content aligned with PMI brand standards including writing, visuals, and short-form video.
• Serve as SME across key platforms, applying best practices to drive engagement.
• Implement measurement plans and improve social program analytics and reporting.
• Manage weekly, monthly, quarterly reports with data-driven recommendations to meet business objectives.
• Measure impact of campaigns and optimize based on data and judgment.
• Collaborate with stakeholders and influencers to broaden reach.

Skills

Social media management

Agency management

Agile working

Creative thinking

Canva

AI tools

Data analytics

Cross-functional collaboration

Education

BA in marketing, public relations, communications or related field

Tools

Canva

Job description

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI? PMI is looking for a Social Media Specialist II who will be accountable for the efficient development and execution of social media campaigns and larger-scale initiatives. Works with team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy, develop campaign briefs, support social media initiatives for partnerships and integrated marketing efforts, and execute tactical activities that drive engagement and contribute to broader business objectives. Responsible for interacting with and reviewing work produced by assigned external vendors.

What you'll bring to the role:

• Support the development and delivery of the organic social media strategy, as part of the larger omni-channel strategies and tactics.
• Create effective social media content aligned with PMI's brand standards through impactful writing, attention-grabbing visuals, and short-form video.
• Serve as the subject matter expert across key social media platforms, executing campaigns while applying platform best practices and sense-and-respond strategies to drive audience engagement.
• Implement appropriate measurement/testing plans and identify opportunities to improve social program/campaign analysis and reporting efficiencies.
• Manage and assess weekly, monthly, and quarterly reports for organic social activities that offer data-driven and actionable recommendations to drive key business objectives.
• Measure the quantitative and business impact of organic social media campaigns and apply sound knowledge, experience, and judgment to optimize results.
• Understand the impact/implications of key issues/events within the marketing segments and other supported functional business areas.
• Partner to attract and interact with target customer segments and engage influencers to reach broader audiences.

Role Qualifications:

• BA in marketing, public relations, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience working with and managing agencies, especially with limited supervision.
• Experience of working in an agile, dynamic, and customer-centric environment.
• Strong understanding of how to represent the organization's priorities and initiatives across a variety of communication channels.
• Stay up-to-date on latest customer behavior and industry trends.
• Analytical thinker with experience in qualitative and qualitative analytics.
• Ability to manage multiple projects simultaneously while collaborating effectively across teams and stakeholders.
• Strong ability to think creatively.
• Confident using Canva and other social-first creative tools to produce creative assets.
• Experienced using AI tools to improve efficiency while maintaining accountability for the quality and accuracy of final outputs.
• Excellent communication, collaboration, presentation, and negotiation skills.
• Proficiency in the business language for PMI (English).
• Up to 25% travel.

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..

Join us and you'll get:

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.

The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

Let's help make the world work better for everyone.

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.