Social Media & Brand Engagement Specialist

Penn State University; University Park (TX); Hybrid; USD 49,000 - 71,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State University's Smeal College of Business is seeking a Marketing and Communications Specialist to plan and execute the college's social media strategy, monitor activities, and build relationships with stakeholders. The role collaborates with the Career Center to promote services and engage recruiters.

The successful candidate will manage content calendars, develop campaigns, publish content, and produce reports. Hybrid work with weekly on-site presence in University Park, PA is required.

Qualifications

• Develops an integrated content calendar aligned with a college-wide digital communication strategy.
• Creates social media campaigns to increase engagement and followers.
• Produces and publishes social media content in collaboration with college staff and the Marketing & Strategic Communications team.
• Develops standard reports on social media activity and dashboards.
• Monitors Penn State Smeal's social media sentiment and online reputation and advises leadership.
• Stays abreast of social media trends, best practices, and technology solutions for optimization.
• Partners with the Smeal Business Career Center to engage recruiters, hiring managers, and students.

Responsibilities

• Develops and maintains an integrated content calendar for social media and college channels.
• Collaborates to develop campaigns that increase engagement and followers.
• Publishes content across college channels in coordination with staff.
• Creates reports on social media activity and integrates data into dashboards.
• Monitors sentiment and advises on response opportunities as needed.
• Keeps up with trends and best practices in social media management.
• Engages recruiters and students through targeted marketing support.

Education

Bachelor's Degree

Job description

Penn State University's Smeal College of Business is seeking a Marketing and Communications Specialist to plan and execute the college's social media strategy, monitor activities, and build relationships with stakeholders. The role collaborates with the Career Center to promote services and engage recruiters.

The successful candidate will manage content calendars, develop campaigns, publish content, and produce reports. Hybrid work with weekly on-site presence in University Park, PA is required.