Social Media Specialist

Purpleglow; United States; Remote; USD 45,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Flexible working arrangements

Professional development opportunities

Collaborative and dynamic work环境

Job summary

Purpleglow is seeking a Social Media Specialist to develop and manage our social media strategy, creating engaging content and driving brand awareness across platforms. The role requires strong content creation, analytics, and trend awareness, with collaboration across marketing and design teams.

The ideal candidate will handle multiple platforms, monitor inquiries, and optimize campaigns to improve engagement and reach. A creative and results-driven mindset is essential.

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms and their algorithms.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.).
• Knowledge of social media analytics and reporting.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content (text, images, videos, reels, stories).
• Manage company profiles on platforms such as Facebook, Instagram, LinkedIn, TikTok, and X.
• Monitor comments, messages, and customer inquiries in a timely manner.
• Analyze engagement metrics and prepare performance reports.
• Run paid social media campaigns when required.
• Stay up-to-date with social media trends, tools, and best practices.
• Collaborate with marketing and design teams to ensure brand consistency.
• Track competitors and industry trends.

Skills

Social media strategy

Content creation

Analytics

Communication

Time management

Collaboration

Digital marketing

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

Adobe Creative Suite

CapCut

Job description

Location: South Africa

Job Summary

We are seeking a creative and results-driven Social Media Specialist to develop, implement, and manage our social media strategy. The ideal candidate will increase brand awareness, improve marketing efforts, and drive engagement across all digital platforms.

This role requires strong content creation skills, analytical thinking, and a deep understanding of current social media trends.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals

• Create, schedule, and publish engaging content (text, images, videos, reels, stories)

• Manage company profiles on platforms such as Facebook, Instagram, LinkedIn, TikTok, and X

• Monitor comments, messages, and customer inquiries in a timely manner

• Analyze engagement metrics and prepare performance reports

• Run paid social media campaigns when required

• Stay up-to-date with social media trends, tools, and best practices

• Collaborate with marketing and design teams to ensure brand consistency

• Track competitors and industry trends

Required Qualifications

• Proven experience as a Social Media Specialist or similar role

• Strong understanding of social media platforms and their algorithms

• Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)

• Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.)

• Knowledge of social media analytics and reporting

• Excellent written and verbal communication skills

• Strong organizational and time management skills

Key Competencies

• Creativity and innovation

• Analytical thinking

• Strong attention to detail

• Adaptability

• Customer-focused mindset

• Ability to work independently and in a team

Performance Metrics

• Follower growth

• Engagement rate

• Reach and impressions

• Website traffic from social media

• Lead generation and conversions

What We Offer

• Competitive salary

• Performance-based incentives

• Flexible working arrangements

• Professional development opportunities

• Collaborative and dynamic work environment