Social Media Marketing Specialist

Placements24; Riverton (UT); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development resources

Employee discounts

Job summary

Placements24 is seeking a Social Media Marketing Specialist to enhance online presence and drive engagement for e-commerce ventures. You will craft content, manage campaigns, monitor trends, and analyze performance to optimize digital outreach, while fostering a vibrant brand community.

Ideal candidates will be adept at multi-platform content creation, audience targeting, and using analytics to inform strategy, with a demonstrated passion for social trends and business growth.

Qualifications

• 3+ years of experience in social media marketing, preferably in e-commerce.
• Proven ability to craft engaging content and run campaigns.
• Strong knowledge of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Understanding of SEO and digital marketing concepts.
• Experience with social media analytics tools.

Responsibilities

• Develop and execute social media strategies to boost brand awareness.
• Create and schedule content across platforms.
• Monitor trends and feedback, providing actionable insights.
• Grow and engage online communities.
• Analyze performance and prepare campaign reports.
• Collaborate with marketing and e-commerce teams.

Skills

Social media strategy

Content creation

Campaign management

Community engagement

Analytics & reporting

SEO basics

Tools

Hootsuite

Buffer

Job description

About the Role

Our client is seeking a creative and strategic Social Media Marketing Specialist to enhance their online presence and drive engagement for their e-commerce and social media ventures in Upington. This role involves crafting compelling content, managing social media campaigns, and analyzing performance to optimize our digital outreach. You will play a key role in building our brand community, increasing visibility, and ultimately contributing to sales growth through innovative social media strategies. We are looking for a motivated individual who is passionate about social trends and understands how to leverage them for business success in a dynamic market.

Key Responsibilities

• Develop and execute engaging social media strategies across various platforms to boost brand awareness and customer interaction.
• Create, curate, and schedule compelling content, including text, images, and videos, that resonates with our target audience.
• Monitor social media channels for trends, customer feedback, and competitor activities, providing actionable insights.
• Manage and grow our online communities by engaging with followers, responding to inquiries, and fostering positive relationships.
• Analyze social media performance metrics and generate reports to assess campaign effectiveness and inform future strategies.
• Collaborate with the marketing and e-commerce teams to ensure cohesive online branding and promotional efforts.

Requirements

• Proven experience as a Social Media Specialist or similar role, preferably within an e-commerce setting.
• Demonstrable ability to create engaging content and manage successful social media campaigns.
• Excellent knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices.
• Strong understanding of SEO principles and digital marketing concepts.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Exceptional written and verbal communication skills with a keen eye for detail and creativity.

Benefits

• Competitive salary and opportunities for performance-based rewards.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Access to professional development resources and training programs.
• A vibrant and collaborative work environment focused on innovation and growth.
• Generous employee discounts on a wide array of e-commerce products.