Social Media Strategist - E-commerce

Placements24; Willows (CA); Hybrid; USD 14,000 - 24,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Professional development opportunities

Job summary

Placements24 is seeking a Social Media Strategist to elevate an ecommerce brand in Welkom. You will design forward-looking social media strategies, craft compelling content, and drive engagement and sales across platforms.

In partnership with marketing, sales, and customer service, you will optimize performance, identify trends, and nurture online communities. A hybrid work setup balances office collaboration with remote flexibility.

Qualifications

• Extensive experience crafting social media strategies for ecommerce brands.
• Ability to translate data into actionable social plans.
• Strong understanding of platform algorithms and ad tools.

Responsibilities

• Design and articulate overarching social media strategies aligned to ecommerce goals.
• Lead content planning and calendar development for consistent posts across platforms.
• Analyze trends, competitors, and audience behavior to inform strategy.
• Oversee campaigns, including paid social, and measure KPI performance.
• Grow online communities, engage followers, and manage brand reputation.
• Collaborate with marketing, sales, and customer service for integrated experiences.

Skills

Social media strategy

E-commerce

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking an innovative and strategic Social Media Strategist to enhance their e-commerce presence in Welkom . This role requires a forward-thinking individual who can develop and execute cutting-edge social media strategies that drive brand engagement, community growth, and ultimately, sales. You will be responsible for identifying emerging trends, optimizing content performance, and ensuring our client's voice resonates powerfully across all digital touchpoints, playing a key role in shaping the online narrative and customer interaction for the business.

Key Responsibilities

• Design and articulate overarching social media strategies that align with the company's e-commerce goals and brand identity.
• Lead the content planning and calendar development process, ensuring a consistent flow of engaging and relevant posts across all platforms.
• Conduct in-depth analysis of social media trends, competitor activities, and audience behavior to inform strategic adjustments.
• Oversee the execution of social media campaigns, including paid social advertising, and measure their effectiveness against defined KPIs.
• Foster and grow online communities, actively engaging with followers, responding to inquiries, and managing brand reputation.
• Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure integrated digital experiences.

Requirements

• Extensive experience in social media strategy development and execution, particularly within the e-commerce sector.
• Demonstrated ability to analyze complex data sets and translate insights into actionable social media plans.
• Expertise in various social media platforms, their algorithms, and best practices for engagement and growth.
• Strong understanding of social media advertising platforms and campaign management.
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is highly desirable.

Benefits

• A competitive salary and performance-based incentives.
• The opportunity to lead social media strategy for a dynamic e-commerce company.
• Hybrid work environment that balances office collaboration with remote flexibility in Welkom .
• Access to continuous learning and professional development resources.
• A creative and supportive workplace culture.