Social Media Specialist

Asbury Automotive Group; Irving (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Asbury Automotive Group is seeking a Social Media Specialist to join our digital team and own the social footprint for 14 stores. You will drive content, engage communities across major networks, and support SEO and blogging initiatives.

You will monitor conversations, manage reputation, report performance to store GMs, and curate timely online content to boost engagement and brand presence.

Qualifications

• 2+ years of social media marketing experience.
• College degree related to marketing.
• SEO copyright experience preferred.

Responsibilities

• Oversee the social footprint of 14 stores across Twitter, Facebook, Instagram, Pinterest, and more.
• Engage the community and manage interactions on top networks per store.
• Address reputation management with proactive outreach for positive reviews.
• Perform social listening to monitor conversations in the region.
• Ensure directory listings are accurate and consistent.
• Collaborate on SEO and blogging initiatives.
• Report performance and ideas to general managers.
• Analyze site traffic, social engagement, and review data.
• Curate content to share relevant info with audiences.

Skills

Social media marketing

Graphic design

SEO knowledge

Content creation

Communication

Education

Bachelor's degree in related field

Tools

MS Office

Excel

Job description

Asbury Automotive Group is now seeking a Social Media Specialist to join our digital team! At Asbury we do allSEO, content creation, broadcast emails and all digital marketing management in house. With the expansion of the team in 2016, came a new marketing office that is veryGoogle-Esque; no more cubes, no offices, just a fun, creative, collaborative environmentwith a culture that provides professional & organizational growth.

We’re looking for a driven, dedicated individual that is excited at the opportunity to join a winning team, and continue to drive home the culture of success that has been built. The Social Media Specialist will be focused on reaching and activating consumers through online and other emerging media.

Job Responsibilities

• Responsible for entire social footprint of their 14 stores; Twitter, Facebook, Instagram, Pinterest, etc.
• Community management and interactions via the 10 biggest social networks per store.
• Handle reactive and proactive approach to reputation management - responding to negative reviews across major channels and proactively seeking positive ones from customers.
• Social listening - working with a social listening tool to see what is being said about the stores by customers across their region.
• Directory listings - making sure nap alignment is being handled and all info that's syndicated is correct.
• Work with digital advisors on SEO roll out pertaining to blogging, social bookmarking.
• Reporting to GM's on overall performance and ideas for future promos, events, opportunities, etc.
• Assess analytical data associated with site traffic, social engagement, and review activities.
• Curate on-linecontent to sharerelevant info to social media audiences to generate engagement.

Job Requirements

• Motivation to be successful
• A minimum of 2yrs previous work experience in social media marketing
• Must have a college degree related to the field
• SEO copyright experience preferred
• Graphic design experience a plus
• Experience or interest within the automotive industry is a preferred
• Be able to create and maintain relationships with businesses and employees
• Strong computer & phone skills (Internet, MS Office & Excel, Social Media business platforms)
• An understanding of media planning functions
• Maintain professional business attire and appearance
• Self-starter, takes initiative and ability to be a team player
• Must be able to pass pre-employment screens (drug test and background)