Brand Reputation Specialist

Asbury; Sandy Springs (GA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Weekly pay

Paid holidays & PTO

Paid training

Stock awards

Health insurance

401k with company match

Job summary

Asbury Automotive Group is seeking a Hybrid Marketing & Reputation Specialist in the Sandy Springs, GA area. The role focuses on monitoring, responding to reviews, and shaping public perception across social platforms and partner sites.

You will collaborate with marketing teams and vendors to ensure consistent messaging and timely updates, while maintaining strong client relationships. Responsibilities include staying current with digital trends, updating Google Business Profiles, crafting

Qualifications

• In office expectation with ability to WFH one day out of five pending approval
• Maintain valid driver’s license and MVR within company policy requirements
• Must be able to pass pre-employment screens (background & drug test)

Responsibilities

• Develops and demonstrates subject matter knowledge of trends, technology and best practices in how customers express opinions about our business partners and brands.
• Keeps current on store hours, location, key contacts and updates sites such as Google business accounts.
• Demonstrates deep knowledge of core agency service offerings and capabilities.
• Has working knowledge of Google Business Profiles and major listing sites, social platforms, and review sites.
• Applies knowledge of social media copywriting techniques and best practices.
• Crafts review responses for both positive and negative reviews and differentiates feedback from PR issues when needed.
• Collaborates with team members and clients to support quick, efficient customer service that aligns with client goals.
• Measures and reports changes in ratings and identifies trends and pain points.
• Works with third-party reputation management partner to generate performance reports.
• Executes responsibilities proactively with professionalism and accountability.
• Demonstrates ability to handle concurrent tasks in a fast-paced corporate retail environment.
• Stays calm under pressure and meets structured timelines with attention to detail.
• Presents oneself professionally in appearance and demeanor.
• Maintains client relationships and interdepartmental collaborations, and demonstrates excellent communication skills.

Skills

Communication skills

Social media

Multitasking

Relationship management

Professionalism

Job description

About Asbury

Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our D RIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as o ne of the best places to work by both Newsweek and US News & World report.

Duties/Responsibilities

Develops and demonstrates subject matter knowledge:

• Demonstrates knowledge of current trends, technology and best practices in how customers and prospects express their opinions about our business partners and brands.
• Keeps current on store’s hours of operation, location, key contacts and makes updates to sites such as Google business accounts.
• Demonstrates a deep knowledge of core agency service offerings/capabilities.
• Possesses working knowledge of Google Business Profiles, 3rd party automotive listing sites, Facebook, Twitter, YouTube, Google, Yelp, etc.
• Has a working knowledge of social media copywriting techniques and best practices.
• Performs quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:
• Crafts review responses for both positive and negative reviews.
• Ability to differentiate between negative business feedback vs. potential public relations issue and the ability to elevate accordingly.
• Collaborates with team members and clients to assist in quick and efficient customer service that matches and reinforces client goals.
• Measures and reports changes in ratings and identify trends and pain points.
• Works with third-party reputation management partner to generate performance reports.

Executes responsibilities proactively with professionalism and accountability:

• Demonstrates ability to handle concurrent tasks/projects.
• Works within a fast-paced corporate retail environment.
• Shows the ability to stay calm in all types of situations.
• Works within structured timelines to meet deadlines.
• Shows consistent attention to detail and accuracy.
• Presents him/herself professionally in appearance and demeanor.

Shares information, requests, and acknowledgements professionally and clearly:

• Coordinates clearly and consistently with other team members involved in marketing projects.
• Maintains client relationships along with vendor and interdepartmental relationships.
• Demonstrates excellent communication skills.

Education, Experience and Ability

• In office expectation with ability to WFH one day out of five pending approval
• Maintain valid driver’s license and MVR within company policy requirements
• Must be able to pass pre-employment screens (background & drug test)

Pay and Recognition:

• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)

Insurance / Retirement:

• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match

Learning, Tuition Assistance and Career Development:

• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages:

• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Aggressive Employee referral program with bonus opportunities

Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.