Social Media Coordinator

Southern Tire Mart; Northern (KY); Hybride; USD 55 000 - 75 000; Plein temps

Résumé du poste

Pine Belt CDJR MS is seeking a Social Media Manager to develop and execute cross‑platform content plans for Facebook, TikTok, Instagram, and Google Business Profile. This role drives daily engagement and builds a local following across multiple channels.

You will manage calendars and workflows with tools like Wrike, Canva, and Microsoft Office, while staying current with automotive marketing trends and platform algorithms. Travel to dealerships will be required.

Qualifications

• 1–3 years in social media strategy, content creation, and review management.

Responsabilités

• Strategy & Publishing Cadence: formulate social plans and publish high‑quality daily content, including original picture and video content, graphics, and captions.
• Facebook & TikTok: 3–5 posts/week
• Instagram: 3–4 feed posts/week + daily Stories
• Google Business Profile: 3–7 posts/week
• Content Calendars & Workflows: plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike.
• Reputation & Community: monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases.
• Analytics & Trends: track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools.
• Departmental Support: collaborate with the marketing team on broader promotional initiatives and administrative tasks.

Connaissances

Copywriting

Organization

Attention to detail

Proactive mindset

Automotive marketing

Retail branding

Social platforms

Formation

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in PR

Bachelor's degree in Digital Media

Outils

Birdeye

Sprout Social

MS Office

Canva

Wrike

Description du poste

• Strategy & Publishing Cadence: Formulate social plans and publish high-quality daily content—including original picture and video content, graphics, and captions—adhering to posting requirements as needed per dealership.


• Facebook & TikTok: 3–5 posts/week


• Instagram: 3–4 feed posts/week + daily Stories


• Google Business Profile: 3–7 posts/week (As needed)


• Content Calendars & Workflows: Plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike.


• Reputation & Community: Monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases.


• Analytics & Trends: Track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools.


• Departmental Support: Collaborate with the marketing team on broader promotional initiatives and administrative tasks.

Ideal Qualities:

• Meticulous organization, attention to detail across multiple accounts, and strong copywriting skills.


• Proactive, high-energy mindset with a solid grasp of automotive marketing and retail branding.


• Proficiency in MS Office, all social platforms, Birdeye, and Sprout Social.

Requirements:

• Education: Bachelor’s degree in Marketing, Communications, PR, Digital Media, or related field.


• Experience: 1–3 years in social media strategy, content creation, and review management. Graphic design, video editing, or automotive experience preferred.


• Tools & Adaptability: Experience with Birdeye/Sprout Social; ability to manage competing deadlines and multitask efficiently.


• Travel: Ability and willingness to travel to any/all Pine Belt dealerships and events.

Qualifications

Education

Preferred

Bachelors or better in Communication or related field.

Bachelors or better in Marketing or related field.

Bachelors or better in Public Relations or related field.

Experience

Preferred

1-3 years:

• Video Editing


• Graphic Design


• Content Creation

Equal Opportunity Employer
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