Digital Marketing & Web Experience Lead

Asbury Automotive Group; Athens (GA); On-site; USD 58,000 - 75,000; Full time

Benefits offered by this job

Weekly pay

Paid holidays & paid time off

Paid training

Stock Awards (select management and fl

Job summary

Asbury Automotive Group is seeking a Digital Marketing Advisor to create, customize, and manage dealership websites across multiple platforms. The role focuses on aesthetics, functionality, and digital campaigns to drive traffic and engagement.

You will collaborate with Regional Digital Managers and General Managers to align online content with offline promotions, ensure compliance, and deliver measurable ROI across channels.

Qualifications

• Bachelor’s degree preferred.
• Expertise in graphic design and ability to use Adobe Photoshop and other design software.
• Proficient in HTML and CSS.
• Excellent on-site SEO knowledge.
• Website optimization understanding of platforms such as Dealer.com and CDK.
• Self-starter; manages time and conditions.
• Professional demeanor and teamwork.
• Strong interpersonal skills.

Responsibilities

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager and a full-service support structure.
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives.
• Gathers special offers to create assets for the website, email campaigns, Facebook, and other mediums.
• Improves the dealerships organic search exposure by optimizing on-site content from landing pages to blogs.
• Coordinates with GM’s and RDM’s to optimize and report on 3rd party endemic sites; builds a cohesive multichannel marketing message.
• Creates basic HTML e-blast templates and helps stores market to their database.
• Submits sites and assets to OEM & FTC compliance regulations.

Skills

Graphic design

Adobe Photoshop

HTML

CSS

SEO

Content creation

Education

Bachelor’s degree preferred

Tools

Dealer.com

CDK

Google Analytics

CMS platforms

Job description

Asbury Automotive Group is seeking a Digital Marketing Advisor to create, customize, and manage dealership websites across multiple platforms. The role focuses on aesthetics, functionality, and digital campaigns to drive traffic and engagement.

You will collaborate with Regional Digital Managers and General Managers to align online content with offline promotions, ensure compliance, and deliver measurable ROI across channels.