Brand Reputation & Social Insights Manager

Asbury; Sandy Springs (GA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Weekly pay

Paid holidays

Paid time off

Paid training

Stock Awards

Job summary

Asbury Automotive Group is seeking a Brand Reputation Manager to lead two specialists and partner with executive management to promote and protect the company and store brands. You will leverage social media insights, reputation software, and review platforms to drive proactive reputation strategies across the network.

The role requires hands-on leadership, collaboration with marketing and PR, and a focus on data-driven improvements to guest perception and overall brand health.

Qualifications

• Understand and be able to execute the role of Social Media Specialist.
• Demonstrates knowledge of current trends, technology and best practices in how customers and prospects express their opinions about our business partners and brands.
• Champion analysis/reporting that elevates reputation beyond simple “Google review responses” into a tool that allows Asbury to understand where its reputation is alongside chief competitors and the industry.

Responsibilities

• Develops and demonstrates subject matter knowledge.
• Manages two headcounts, onboarding them into their roles, providing development opportunities, and regulating workloads for each.
• Champion analysis/reporting that elevates reputation beyond simple Google review responses.
• Executes responsibilities proactively with professionalism and accountability.
• Presents him/herself professionally in appearance and demeanor.

Skills

Social media strategy

Team management

Public relations coordination

Data analysis

Job description

Asbury Automotive Group is seeking a Brand Reputation Manager to lead two specialists and partner with executive management to promote and protect the company and store brands. You will leverage social media insights, reputation software, and review platforms to drive proactive reputation strategies across the network.

The role requires hands-on leadership, collaboration with marketing and PR, and a focus on data-driven improvements to guest perception and overall brand health.