Social Media Coordinator

Pine Belt CDJR MS; Collins (MS); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Pine Belt CDJR MS is seeking a social media strategist to lead content across Facebook, TikTok, Instagram, and Google Business Profile. You will plan monthly calendars, manage production requests, and monitor performance metrics to refine automotive marketing efforts.

The ideal candidate has 1–3 years in social media strategy, with strong copywriting and design skills, and the ability to travel to Pine Belt dealerships for events.

Qualifications

• 1–3 years in social media strategy, content creation, and review management.
• Graphic design, video editing, or automotive experience preferred.
• Experience with Birdeye/Sprout Social; ability to manage competing deadlines.

Responsibilities

• Formulate social plans and publish high-quality daily content across platforms.
• Publish 3–5 posts/week on Facebook & TikTok; 3–4 feed posts/week plus Stories on Instagram.
• Monitor channels, respond to inquiries, and grow local follower bases.
• Plan monthly calendars and manage production requests using Wrike, Canva, or similar tools.
• Track monthly performance metrics and stay current on automotive marketing trends.
• Collaborate with Marketing on broader promotions and administrative tasks.

Skills

Copywriting

Organization

Automotive marketing

Content strategy

Multi-account management

Proactive work ethic

MS Office

Social platforms

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in PR

Bachelor’s degree in Digital Media

Tools

Birdeye

Sprout Social

Wrike

Canva

MS Office

Job description

• Strategy & Publishing Cadence: Formulate social plans and publish high-quality daily content—including original picture and video content, graphics, and captions—adhering to posting requirements as needed per dealership.
• Facebook & TikTok: 3–5 posts/week
• Instagram: 3–4 feed posts/week + daily Stories
• Google Business Profile: 3–7 posts/week (As needed)
• Content Calendars & Workflows: Plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike.
• Reputation & Community: Monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases.
• Analytics & Trends: Track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools.
• Departmental Support: Collaborate with the marketing team on broader promotional initiatives and administrative tasks.

Ideal Qualities

• Meticulous organization, attention to detail across multiple accounts, and strong copywriting skills.
• Proactive, high-energy mindset with a solid grasp of automotive marketing and retail branding.
• Proficiency in MS Office, all social platforms, Birdeye, and Sprout Social.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, PR, Digital Media, or related field.
• Experience: 1–3 years in social media strategy, content creation, and review management. Graphic design, video editing, or automotive experience preferred.
• Tools & Adaptability: Experience with Birdeye/Sprout Social; ability to manage competing deadlines and multitask efficiently.
• Travel: Ability and willingness to travel to any/all Pine Belt dealerships and events.

Education

Bachelors or better in Communication or related field.

Bachelors or better in Marketing or related field.

Bachelors or better in Public Relations or related field.

Experience

Preferred

• 1-3 years: Video Editing
• 1-3 years: Graphic Design
• 1-3 years: Content Creation

Equal Opportunity Employer
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