Digital Marketing Advisor

Asbury Automotive Group; Athens (GA); On-site; USD 58,000 - 75,000; Full time

Benefits offered by this job

Weekly pay

Paid holidays & paid time off

Paid training

Stock Awards (select management and fl

Job summary

Asbury Automotive Group is seeking a Digital Marketing Advisor to create, customize, and manage dealership websites across multiple platforms. The role focuses on aesthetics, functionality, and digital campaigns to drive traffic and engagement.

You will collaborate with Regional Digital Managers and General Managers to align online content with offline promotions, ensure compliance, and deliver measurable ROI across channels.

Qualifications

• Bachelor’s degree preferred.
• Expertise in graphic design and ability to use Adobe Photoshop and other design software.
• Proficient in HTML and CSS.
• Excellent on-site SEO knowledge.
• Website optimization understanding of platforms such as Dealer.com and CDK.
• Self-starter; manages time and conditions.
• Professional demeanor and teamwork.
• Strong interpersonal skills.

Responsibilities

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager and a full-service support structure.
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives.
• Gathers special offers to create assets for the website, email campaigns, Facebook, and other mediums.
• Improves the dealerships organic search exposure by optimizing on-site content from landing pages to blogs.
• Coordinates with GM’s and RDM’s to optimize and report on 3rd party endemic sites; builds a cohesive multichannel marketing message.
• Creates basic HTML e-blast templates and helps stores market to their database.
• Submits sites and assets to OEM & FTC compliance regulations.

Skills

Graphic design

Adobe Photoshop

HTML

CSS

SEO

Content creation

Education

Bachelor’s degree preferred

Tools

Dealer.com

CDK

Google Analytics

CMS platforms

Job description

The Digital Marketing Advisor creates, customizes and manages the dealerships website including the appearance, functionality, postings, on-line specials and incentives.

Duties/Responsibilities

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rdparty plugins
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives
• Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
• Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
• Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
• Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
• Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
• Coordinates with GM’s and RDM’s to optimize and report out on 3rdparty endemic sites
• Creates basic HTML e-blast templates, and help stores market to their database
• Submits sites and assets to OEM & FTC compliance regulations
• Performs other related duties to benefit the mission/vision of the organization

Education & Experience

• Bachelor’s degree preferred
• Expertiseingraphic design, ability to utilize Adobe Photoshop and other design software required
• Proficient in HTMLand CSS
• Excellent on-site SEO knowledge
• Website optimization understanding of platforms such as Dealer.com and CDK
• Self-starter manages time and conditions
• Conducts themselves professionally at all times and works well under pressure
• Good interpersonal skills and ability to work successfully in a team environment

Pay and Recognition

• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)

Insurance / Retirement

• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match

Learning, Tuition Assistance and Career Development

• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages:

• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Aggressive Employee referral program with bonus opportunities

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