Social Media Marketing Specialist

UpRys; Columbus (OH); Remote; USD 80,000 - 100,000; Full time

Job summary

An innovative firm is seeking a proactive Digital Marketing and Social Media Marketing Specialist to enhance their brand presence through strategic campaigns. This role is crucial for developing engaging digital content and managing client relationships effectively. The ideal candidate will thrive in a flexible, remote environment, leveraging their design skills and marketing expertise to drive impactful initiatives. Join a forward-thinking team that values innovation and collaboration, where your contributions will directly influence the success of diverse clients and projects. If you're passionate about digital marketing and ready to take on exciting challenges, this opportunity is perfect for you.

Qualifications

• 3-5+ years in digital marketing and social media management.
• Strong design skills and experience with Canva and Adobe Creative Suite.
• Proven track record in client relations and project management.

Responsibilities

• Develop and implement digital marketing campaigns to enhance brand presence.
• Create strategic copy for blogs and social media tailored to various audiences.
• Manage and update website content using WordPress or SquareSpace.

Skills

Digital Marketing

Social Media Management

Strategic Copywriting

Client Relations

Project Management

Graphic Design

SEO Best Practices

Email Marketing

Tools

Canva

Adobe Creative Suite

WordPress

SquareSpace

HubSpot

Constant Contact

Google Analytics

Facebook Insights

Job description

This range is provided by UpRys. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$30.00/hr - $45.00/hr

Direct message the job poster from UpRys

Looking for consultants and entrepreneurs.

At UpRys, our mission is to elevate organizations through people, process, and technology. Our experienced professionals help serve the needs of small businesses and nonprofits with valuable expertise in six essential areas of business.

UpRys is seeking a versatile and proactive Digital Marketing and Social Media Marketing Specialist to execute and optimize digital marketing strategies with a strong emphasis on design, strategic copywriting, client relations, and project management.

This role is pivotal in developing high-impact social media, email marketing, and digital content, ensuring a seamless and engaging brand presence. The ideal candidate is highly organized, design-savvy, and capable of handling urgent requests while maintaining long-term strategic initiatives. Success in this role means not just producing high-quality content but also managing priorities effectively, fostering client relationships, and driving projects to completion.

As an independent contractor in a part-time capacity, this role offers the potential to work with more than one client. We provide a flexible, remote work environment that encourages innovation, growth, and meaningful collaboration.

Responsibilities:

1. Develop and implement digital marketing campaigns to promote UpRys’ services, strengthen brand presence, and drive audience engagement.
2. Create compelling and strategic copy for blogs, website content, and social media, tailored for B2B, B2C, and nonprofit audiences. Ensure messaging aligns with industry-specific challenges and opportunities while maintaining brand voice and engagement across platforms.
3. Design visually engaging graphics and multimedia content using Canva and Adobe Creative Suite to support digital storytelling.
4. Write, edit, and schedule content for social media (Facebook, Instagram, LinkedIn, YouTube, etc.), ensuring alignment with brand voice and marketing goals.
5. Manage and update website content using WordPress or SquareSpace to reflect key messaging, services, and thought leadership.
6. Respond promptly to client requests and internal marketing needs, ensuring quick turnaround times for urgent projects.
7. Work collaboratively with clients and stakeholders to develop marketing materials that support their business objectives.
8. Maintain a customer-focused approach, proactively identifying and resolving client challenges related to digital marketing initiatives.
9. Track, analyze, and optimize key performance indicators (KPIs) for social media and digital campaigns, providing data-driven recommendations for improvement.
10. Manage email marketing campaigns using platforms like HubSpot and Constant Contact to enhance audience engagement and lead generation.
11. Stay ahead of industry trends, platform updates, and digital best practices to keep UpRys’ marketing efforts innovative and effective.

Qualifications:

1. Must be currently living in the Columbus Metro area.
2. 3-5+ years of experience in digital marketing, social media management, and strategic/creative copywriting within B2B and nonprofit industries.
3. Strong design skills, with expertise in Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and video editing software (preferred).
4. Strong copywriting and storytelling abilities for impactful marketing materials.
5. Ability to handle immediate design and content requests while managing multiple ongoing projects.
6. Proven track record in client relations, communication, and responsiveness.
7. Proficient in using social media management tools and analytics platforms (Google Analytics, Facebook Insights, HubSpot, Canva).
8. Experience in website management (WordPress, SquareSpace) and SEO best practices.
9. Exceptional project management and organizational skills, ensuring seamless execution of campaigns from concept to completion.

Ability to work independently in a fast-paced environment, while effectively collaborating with teams and stakeholders.

If interested in the Social Media Marketing Specialist position with UpRys, please submit your resume through LinkedIn or email to [e-mail].

Seniority level

Associate

Employment type

Contract

Job function

Marketing

Industries

Business Consulting and Services