Social Media Marketing Specialist

Defined Media; Charlotte (NC); Remote; USD 80,000 - 100,000; Part time

Job summary

A boutique marketing agency in Charlotte is seeking a Part-Time Social Media Marketing Specialist to manage and grow client accounts. The ideal candidate will develop content strategies, create engaging posts, and analyze performance metrics. This role requires creativity, organization, and a strong understanding of social media trends. Join a small team dedicated to elevating brand presence for creative and wellness clients.

Qualifications

• 2-3 years of experience managing social media accounts.
• Skilled in creating visual and written content.

Responsibilities

• Develop content strategies tailored to client goals.
• Create and schedule social posts across various platforms.
• Track performance and prepare insights on KPIs.

Skills

Content Strategy

Community Engagement

Social Media Management

Trend Analysis

Tools

Canva

Airtable

Meta Business Suite

Adobe Creative Cloud

CapCut

InShot

Adobe Premiere Rush

Job description

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We will only review applicants in Charlotte, NC that apply through this link: https://definedmediaco.com/social-media-specialist.

Job Title: Part-Time Social Media Specialist

Location: Remote in Charlotte, NC

Hours: 15–20 hours/week

Compensation: Based on experience

About Defined Media Co:

Defined Media is a boutique marketing agency helping brands clarify their voice, elevate their presence, and grow with intention. We specialize in content strategy, paid media, and brand storytelling across digital platforms. We’re a small but mighty team and are looking for a talented social media specialist to support our growing roster of creative, wellness, and lifestyle brands.

The Role:

We’re looking for a strategic and creative Part-Time Social Media Specialist to help manage and grow client accounts through compelling content, smart scheduling, and community engagement. You’ll be crafting stories that resonate, analyzing what’s working, and bringing fresh ideas to the table—all while staying ahead of platform trends.

What You’ll Do:

1. Develop content strategies tailored to each client’s goals and audience
2. Create and schedule social posts across Instagram, TikTok, Facebook, and LinkedIn
3. Write strong, on-brand captions and manage hashtags and engagement strategies
4. Support the planning and management of monthly content calendars
5. Track performance and prepare insights on KPIs using platform analytics
6. Brainstorm creative campaign ideas and identify platform trends to leverage
7. Collaborate with our design and account teams to bring client visions to life
8. Film content for clients remotely and locally in Charlotte, NC

Who You Are:

• 2–3 years of hands-on experience managing social media accounts for brands
• Skilled in creating visual and written content that aligns with brand strategy
• Comfortable presenting to clients and facilitating client meetings/communication
• Proficient with Canva, Airtable, Meta Business Suite, Adobe Creative Cloud
• Comfortable editing short-form videos in apps like CapCut, InShot, or Adobe Premiere Rush
• Up to date on current social trends, reels/tiktok formats, and algorithm changes
• Highly organized, proactive, and able to manage multiple accounts at once
• Bonus if you have experience with influencer outreach or paid social

Finding the right person for this role is important to us and we want to learn about you and your experience. Please do not use AI for your responses. We can tell (;

Seniority level

• Entry level

Employment type

• Part-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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