Marketing Specialist - Remote Monitoring,CRM

Medtronic in; Minneapolis (MN); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to drive innovative marketing strategies for its Remote Monitoring portfolio. This role involves collaborating with product managers and sales leaders to enhance awareness and adoption of cutting-edge technologies that improve patient outcomes. You'll be at the forefront of developing impactful marketing plans, analyzing campaign performance, and engaging with key stakeholders to influence strategy. Join a forward-thinking company committed to making a difference in healthcare and enjoy a collaborative environment that fosters creativity and growth.

Qualifications

• 2+ years of marketing experience in medical devices or pharmaceuticals.
• Strong analytical skills and ability to manage multiple projects.

Responsibilities

• Develop and implement marketing plans for CRM Patient Monitoring products.
• Track marketing ROI and optimize campaigns for value demonstration.
• Build relationships with Key Opinion Leaders and gather feedback.

Skills

Marketing Strategy

Communication Skills

Analytical Skills

Customer Relationship Management

Project Management

Education

Bachelor's Degree

MBA

Tools

Office Software

Job description

Marketing Specialist - Remote Monitoring, CRM (Finance)

We anticipate the application window for this opening will close on - 16 May 2025.

At Medtronic, you can begin a lifelong career of exploration and innovation, helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We value what makes you unique. Join a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

The Cardiac Rhythm Management (CRM) integrated operating unit strives to improve and save lives of people with cardiac arrhythmias. Our portfolio includes pacemakers, defibrillators, and implantable cardiac monitors, which transmit data to help clinicians make informed treatment decisions over a device's lifetime. This data is used via programmers, patient device monitors, and the Carelink software, forming our Patient Care Systems (PCS) portfolio.

We are hiring a passionate, strategic Marketing Specialist to lead the creation and execution of marketing plans that communicate the value of Medtronic's Remote Monitor portfolio to patients, clinicians, and field teams. The Senior Marketing Specialist will collaborate with PCS product managers and sales leaders to develop tactics and programs that increase awareness, belief, and adoption of our Remote Monitoring technologies, ultimately improving patient quality of life.

Responsibilities

• Develop and implement marketing and communication plans across various channels to promote our CRM Patient Monitoring products and technologies in the US.
• Track and analyze marketing ROI, optimizing campaigns to demonstrate value.
• Advise the Patient Care Systems team on customer preferences, messaging, market needs, and strategy.
• Gather competitive intelligence and execute campaigns to enhance brand preference.
• Build relationships with Key Opinion Leaders (KOLs), lead customer meetings, and gather physician feedback to influence strategy.
• Support educational programs for physicians, hospital staff, and Medtronic employees on product use.
• Coordinate with global and regional partners on marketing initiatives and product launches.
• Address unmet needs of patients and clinicians with a patient-first approach.
• Present updates and insights to leadership on marketing initiatives and growth opportunities.
• Monitor adoption trends and partner with US business leaders to deepen market penetration.

Minimum Requirements

• Bachelor's degree.
• At least 2 years of relevant marketing experience in the medical device or pharmaceutical industry.

Preferred Qualifications

• MBA preferred.
• Excellent communication skills.
• Experience translating business objectives into marketing initiatives.
• Ability to prioritize and manage multiple products and projects.
• Strong analytical skills and proficiency in Office software.
• Leadership and influence skills across teams.
• Willingness to travel up to 25% for market visits and meetings.

Additional Information

Details about physical job requirements, benefits, and Medtronic's mission and policies are provided, emphasizing our commitment to diversity and equal employment opportunity.