Senior Digital Marketing Specialist (Remote - US or Canada)

Hexagon Asset Lifecycle Intelligence; Madison (WI); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in asset lifecycle intelligence is seeking a Senior Digital Marketing Specialist to manage and execute account-based marketing strategies. This remote role involves collaborating with various teams to drive awareness and pipeline growth. The ideal candidate will have extensive digital marketing experience and proficiency in tools like Google Ads and LinkedIn.

Qualifications

• 5-7+ years of digital marketing experience, client-side or agency.
• Proficiency in Paid Social, Display Ads, Remarketing.

Responsibilities

• Manage and collaborate with teams to deliver paid media campaigns.
• Optimize campaigns through testing and creative enhancements.
• Track performance across digital channels.

Skills

Digital Marketing

Project Management

Audience-Targeting Strategies

Education

Bachelor’s Degree

Tools

Google Ads

LinkedIn

Demandbase

Google Analytics

Job description

Senior Digital Marketing Specialist (Remote - US or Canada)

Join to apply for the Senior Digital Marketing Specialist (Remote - US or Canada) role at Hexagon Asset Lifecycle Intelligence.

This role involves managing and executing account-based marketing strategies, supporting paid digital efforts, and collaborating with marketing and sales teams to drive awareness, demand, and pipeline growth within target accounts.

Responsibilities

• Manage and collaborate with internal teams, external agencies, and partners to deliver effective paid media campaigns.
• Coordinate paid media programs supporting ABM campaigns.
• Utilize data, market research, and trends to inform strategies.
• Optimize campaigns through testing and creative enhancements.
• Track performance and optimize processes across digital channels like Google Ads, LinkedIn, and Demandbase.
• Manage ad budgets and internal communications related to paid media.
• Provide digital marketing expertise and thought leadership within the team.
• Work with media partners to develop opportunities and initiatives.
• Stay updated on digital marketing trends and educate the team accordingly.
• Collaborate across departments to leverage media for various campaigns and initiatives.

Qualifications

• Bachelor’s Degree
• 5-7+ years of digital marketing experience, client-side or agency
• Proficiency in Paid Social, Display Ads, Remarketing, etc.
• Strong knowledge of Google Ads, Analytics, LinkedIn, Demandbase
• Experience in audience-targeting strategies
• Self-motivated, detail-oriented, with good project management skills
• Preferred: Ability to read in Spanish; located near Houston, Huntsville, or Calgary

Note: Hexagon will not sponsor work visas for this position.