Social Media Marketing Lead: Storytelling & Strategy (On Campus)

University of Minnesota; Duluth (MN); Presencial; USD 64.000 - 67.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive wages and benefits

Tuition benefit program

Flexible professional development

Retirement plans

PSLF opportunity

Resumo da vaga

The Social media and marketing specialist will join the University of Minnesota Duluth’s UMPR team to lead strategy and content for UMD’s official social media accounts. The role partners with campus colleagues to elevate impact stories and maintain consistent messaging across platforms.

Responsibilities include planning and creating content, guiding student workers, and supporting broader marketing efforts. This is a full-time, 12-month on-campus position reporting to the Creative Director.

Qualificações

• Bachelor's degree from a regionally accredited institution in communications, journalism, marketing, design, business, writing studies, or a related field, plus at least four years professional experience.
• Demonstrated experience with social media management including creating original content.
• Demonstrated excellent written and oral communications skills

Responsabilidades

• Plan, create, publish, edit, and curate social media content to attract and serve internal and external stakeholders.
• Collaborate with UMPR team members on social media strategy and content creation.
• Conduct or utilize market research to identify social media content of most interest to key stakeholders and stay up to date on trends and new features.
• Plan and develop social media strategies that support enrollment management activities.
• Manage day-to-day social media operations, engagement, and interactions.
• Continuously improve social performance by capturing, analyzing, and reporting on appropriate insights, metrics, and keyperformance indicators to help drive strategic decisions.
• Practice community management to ensure productive relationships with our audience (parents, alumni, and students–both current and prospective) via social channels.
• Willingness and personality to actively be a part of the UMD community in order to identify opportunities to capture and share authentic moments of campus life.
• Maintain a solid understanding of how each social platform works and how to optimize content so that it is engaging and relevant on the appropriate channel.

Conhecimentos

Social media management

Content creation

Written communication

Oral communication

Formação

Bachelor's degree in communications/marketing/related field

Descrição da vaga

The Social media and marketing specialist will join the University of Minnesota Duluth’s UMPR team to lead strategy and content for UMD’s official social media accounts. The role partners with campus colleagues to elevate impact stories and maintain consistent messaging across platforms.

Responsibilities include planning and creating content, guiding student workers, and supporting broader marketing efforts. This is a full-time, 12-month on-campus position reporting to the Creative Director.