Senior Admissions Communications Strategist (Hybrid)

University of Minnesota; Minneapolis (MN); Hybrid; USD 68,000 - 70,000; Full time

Benefits offered by this job

Comprehensive benefits package

Tuition support programs

Public Service Loan Forgiveness (PSLF)

Job summary

The Undergraduate Office of Admissions at the University of Minnesota Twin Cities is seeking a Senior Communications Specialist to lead marketing communications for outreach, recruitment and enrollment of prospective undergraduates. The role coordinates with Admissions staff and campus partners to deliver strategic content across print, digital, and multimedia channels.

Responsibilities emphasize developing compelling materials, ensuring brand accuracy, and managing multiple large projects with

Qualifications

• BA/BS plus at least four years of relevant experience in journalism or strategic communications.
• Excellent organizational and coordination abilities.
• Excellent written and oral communication skills, including public speaking.
• Experience with an email marketing platform and/or CRM technology.
• Experience with print communication development for publication or public distribution.
• Ability to work independently and take initiative, and collaborate with stakeholders.
• Ability to manage multiple large projects concurrently.
• Commitment to ensuring accessibility and fostering inclusion.

Responsibilities

• Lead marketing communications for outreach, recruitment and enrollment of undergraduates.
• Write and edit benefits-based content for print and electronic media.
• Collaborate with Admissions Recruiters and campus partners to ensure on-time, on-budget projects.
• Direct activities of partners like Printing Services and Addressing & Mailing.
• Ensure communications are on-brand, accurate, timely and audience-targeted.
• Hybrid work schedule with 1-2 days on campus; on-site presence may be required.
• Support diversity and inclusive communication practices in all materials.

Skills

Excellent organizational abilities

Excellent written and oral comms

CRM/email marketing experience

Print communication development

Independent work and initiative

Project management (multi-project)

Accessibility and inclusion commitment

Education

BA/BS in journalism, communications or related field

Tools

Slate CRM

Job description

The Undergraduate Office of Admissions at the University of Minnesota Twin Cities is seeking a Senior Communications Specialist to lead marketing communications for outreach, recruitment and enrollment of prospective undergraduates. The role coordinates with Admissions staff and campus partners to deliver strategic content across print, digital, and multimedia channels.

Responsibilities emphasize developing compelling materials, ensuring brand accuracy, and managing multiple large projects with