Campus Storytelling & Social Media Strategist

Saint Mary's University; Winona (MN); On-site; USD 52,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Flexible spending

Retirement pension plan

Undergraduate tuition remission plans

Graduate tuition remission plans

Job summary

Saint Mary’s University of Minnesota seeks a Social Media and Storytelling Specialist to champion the university’s brand voice across organic channels. You will craft content that highlights campus life, student experiences, and community achievements, reporting to the senior director of communications.

The role focuses on organic growth, community building, and multi-format storytelling to amplify editorial strategy and institutional goals across channels.

Qualifications

• Bachelor’s degree in communications, advertising, digital marketing, or related field is required
• 2-4 years experience running social media accounts with integrated marketing and communication campaigns
• Understanding of digital channels and best practices (Sprout Social, Facebook, LinkedIn, Tik Tok and more), including metrics and the user experience
• Experience crafting photo and video content for social media use preferred
• Knowledge of AP style is preferred

Responsibilities

• Manage daily posting, scheduling, and brand presence across the university's flagship social media channels (e.g., Instagram, TikTok, LinkedIn, YouTube, Facebook).
• Develop, execute, and maintain a comprehensive organic social media content calendar across platforms that aligns with the university’s brand voice and communication goals.
• Research, interview, and write compelling short-form stories (social media captions, video scripts, campus highlights) that align with long-form narratives for the university's primary channels.
• Act as a key liaison to coordinate storytelling and social coverage with crucial campus stakeholders, including academics, athletics, alumni engagement, advancement, enrollment, career services, and more, ensuring all facets of the university are represented.
• Adapt long-form editorial pieces into bite-sized, platform-native social content, ensuring organic social efforts directly support and amplify the universitywide editorial calendar.

Skills

Social media management

Content writing

Analytical skills

Collaboration

Education

Bachelor’s degree in communications, advertising, digital marketing, or related field

Tools

Sprout Social

Facebook

LinkedIn

TikTok

Wrike

Job description

Saint Mary’s University of Minnesota seeks a Social Media and Storytelling Specialist to champion the university’s brand voice across organic channels. You will craft content that highlights campus life, student experiences, and community achievements, reporting to the senior director of communications.

The role focuses on organic growth, community building, and multi-format storytelling to amplify editorial strategy and institutional goals across channels.