Campus Social Media & Content Lead for Enrollment Growth

University of Minnesota; Rochester (MN); On-site; USD 49,000 - 55,000; Full time

Job summary

The University of Minnesota Rochester is seeking a social media and multimedia content specialist to elevate the campus brand, engage prospective students, and support enrollment goals across digital channels.

You will develop content across graphics, photography, video, and storytelling campaigns, manage daily social operations, monitor analytics, and ensure brand alignment according to UMN standards. Some evenings/weekends may be required.

Qualifications

• BA/BS degree or equivalent experience.
• Experience managing social media for higher education or nonprofit.
• Proficiency with Adobe Creative Cloud apps such as Photoshop, InDesign, Illustrator.
• Photography, videography, and editing skills.
• Ability to create engaging social content and storytelling campaigns.
• Strong written, verbal, and visual communication.
• Knowledge of accessibility standards in digital content.

Responsibilities

• Develop and refine organic and paid social strategies to support enrollment goals.
• Create on-brand multimedia content across graphics, photography, and video.
• Manage daily social media operations and audience engagement.
• Track performance metrics and optimize content strategy.
• Support recruitment campaigns with aligned content.
• Capture event photography and video; edit for platforms.
• Assist with marketing campaigns and campus communications.
• Design campus digital screens and maintain brand standards.
• Coordinate mascot program and Chancellor’s Student Leaders initiatives.

Skills

Social media management

Content creation

Photography

Video editing

Adobe Creative Cloud

Storytelling

Brand alignment

Communication

Project management

Collaboration

Education

Bachelor's degree

Tools

Photoshop

InDesign

Illustrator

Video editing software

Job description

The University of Minnesota Rochester is seeking a social media and multimedia content specialist to elevate the campus brand, engage prospective students, and support enrollment goals across digital channels.

You will develop content across graphics, photography, video, and storytelling campaigns, manage daily social operations, monitor analytics, and ensure brand alignment according to UMN standards. Some evenings/weekends may be required.