Social Media Manager - Brand Storyteller

Dover; Northern (KY); Hybrid; USD 52,000 - 72,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid vacation

Holidays

Discounts on food, beverages, retail

Professional growth opportunities

Dynamic, hands-on environment

Job summary

SKYLAKE Adventures in Sheridan, Indiana, seeks a collaborative Social Media Manager to own the park's social presence. You’ll create original photos, graphics, videos, and copy, publish on each platform, and manage a real-time content calendar tied to events and promotions.

You'll monitor trends, analyze performance, and partner with Marketing leadership to grow the audience and strengthen guest connections through storytelling and timely engagement.

Qualifications

• At least 1 year of social media management experience.
• Portfolio of original images, graphics, videos, campaigns, or other relevant work.
• Proficiency with Adobe Creative Suite or a comparable professional creative platform.
• Experience using publishing and analytics tools such as Meta Business Suite or Sprout Social.
• Strong understanding of how content, messaging, tone, and format should differ across platforms.
• Awareness of current social media trends and opportunities for SKYLAKE.
• Proactive, self-directed with strong writing and storytelling skills.
• Flexibility to work outside traditional office hours as needed.

Responsibilities

• Own and manage SKYLAKE’s social media strategy and channels, including content planning, publishing, monitoring, and community engagement.
• Create original, brand-aligned photography, graphics, videos, and written content tailored to each platform and audience.
• Develop and maintain a content calendar that supports seasonal offerings, events, campaigns, and priorities.
• Proactively capture content opportunities throughout the park, including real-time moments.
• Monitor trends, platform updates, and audience behavior to test new content approaches.
• Track growth, engagement, sentiment, and performance; use insights to improve strategy.
• Collaborate with the Director of Marketing and teams on events, partnerships, paid social initiatives.
• Perform other duties as assigned to support SKYLAKE Adventures' growth.

Skills

Social media mgmt

Content creation

Copywriting

Adobe Creative Suite

Meta Business Suite

Sprout Social

Cross-platform storytelling

Organization

Flexibility

Tools

Adobe Creative Suite

Meta Business Suite

Sprout Social

Job description

SKYLAKE Adventures in Sheridan, Indiana, seeks a collaborative Social Media Manager to own the park's social presence. You’ll create original photos, graphics, videos, and copy, publish on each platform, and manage a real-time content calendar tied to events and promotions.

You'll monitor trends, analyze performance, and partner with Marketing leadership to grow the audience and strengthen guest connections through storytelling and timely engagement.