Ski Resort Social Media Lead & Brand Builder

Boyne Resorts; Big Sky (MT); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Full Health Plan with Company HSAMatch

401(k) Plan with performance-based com

Cell Phone Service Allowance

Other company perks

FREE Ski Pass for you, your spouse and

FREE Golf Pass for you, your spouse

FREE Bike Haul/Scenic Lift Pass

Discounted Basecamp activities

Lodging discounts for friends and /

Job summary

Sugarloaf Mountain Corporation's Big Sky Resort seeks a Social Media Manager to lead strategy, content and engagement across Instagram, Facebook, YouTube, TikTok, and more. You will coordinate with marketing and other departments, manage content calendars, monitor performance metrics, and lead influencer collaborations, live event coverage, and paid social efforts to grow brand affinity.

Evenings and weekends required to cover events; this role offers a robust benefits package including health,

Qualifications

• Bachelor’s degree in Marketing, Hospitality, or Communication.
• 3+ years managing social media channels for a brand with significant audience.
• Experience with Sprout Social and Google Analytics.
• Hospitality or ski resort industry experience preferred.

Responsibilities

• Strategic Management: plan, manage, and oversee daily operations of all resort social channels.
• Campaign Development: create and implement social media campaigns aligned with marketing goals.
• Community Engagement: monitor feedback on social channels and respond to reviews.
• Content Capture: facilitate real-time content for multiple channels and reuse in campaigns.
• Production Logistics: manage briefs, location scouting, schedules, and asset archiving.
• Cross-Functional Collaboration: align with marketing teams and other departments.
• Performance Tracking: analyze metrics to optimize strategy and engagement.
• Influencer & Partnerships: support influencer marketing and creator networks.
• Live Event Coverage: lead live social coverage during events, including evenings and weekends.
• Paid Social Strategy: work on paid strategies with marketing teams and agencies.
• Industry Trends & Best Practices: stay updated on platform changes and best practices.
• Brand Growth: grow following, engagement, and overall brand affinity.
• Other duties as assigned.

Skills

Strategy

Community management

Campaign planning

Analytics

Content creation

Tools familiarity

Education

Bachelor’s degree in Marketing, Hospitality, or Communications

Tools

Sprout Social

Google Analytics

Job description

Sugarloaf Mountain Corporation's Big Sky Resort seeks a Social Media Manager to lead strategy, content and engagement across Instagram, Facebook, YouTube, TikTok, and more. You will coordinate with marketing and other departments, manage content calendars, monitor performance metrics, and lead influencer collaborations, live event coverage, and paid social efforts to grow brand affinity.

Evenings and weekends required to cover events; this role offers a robust benefits package including health,