Senior Social Strategist & Brand Storyteller

LAKE; Savannah (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

LAKE is seeking a Senior Social Media Manager to shape how the brand comes to life across social platforms, translating strategy into thoughtful, inspiring content. You will partner with Creative, eCommerce, Marketing, Retail, and Client Services to bring campaigns and moments to life, while growing audience and deepening engagement.

You will blend strategic thinking with execution, building community and shaping culture with a strong creative point of view.

Qualifications

• 8+ years of social media experience, preferably in lifestyle/fashion/luxury brands.
• Proven success building awareness, engagement, and business results.

Responsibilities

• Develop and execute a social strategy aligned to brand and business goals.
• Own the social content calendar and ensure balance of storytelling, education, and community.
• Lead platform-native content and creator partnerships to grow audience and engagement.
• Manage community across channels and optimize performance with data-driven insights.

Skills

Social media strategy

Brand storytelling

Cross-functional collaboration

Creator partnerships

Data analysis

Job description

LAKE is seeking a Senior Social Media Manager to shape how the brand comes to life across social platforms, translating strategy into thoughtful, inspiring content. You will partner with Creative, eCommerce, Marketing, Retail, and Client Services to bring campaigns and moments to life, while growing audience and deepening engagement.

You will blend strategic thinking with execution, building community and shaping culture with a strong creative point of view.