Social Media Manager

SKYLAKE Adventures; Sheridan (IN); On-site; USD 52,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

Retirement savings

Paid vacation and holidays

Employee discounts on park merchandise

Professional growth opportunities

Job summary

SKYLAKE Adventures in Sheridan, Indiana, seeks a results-oriented Social Media Manager to own the park’s online voice and storytelling across platforms. You’ll create photography, graphics, videos, and written content aligned with the SKYLAKE brand, manage calendars, track trends, and engage guests and followers in real-time.

Bring at least 1 year of experience, a portfolio of original work, and proficiency with Adobe Creative Suite and social analytics tools such as Meta Business Suite or

Qualifications

• 1+ year of experience managing social media for an organization
• Portfolio of original images, graphics, videos, campaigns, or other relevant work
• Proficiency with Adobe Creative Suite or a comparable professional creative platform
• Experience using social media publishing and analytics tools, such as Meta Business Suite, Sprout Social, or similar platforms
• Strong understanding of how content, messaging, tone, and format should differ across platforms and audiences

Responsibilities

• Own and manage SKYLAKE’s social media strategy and channels, including content planning, publishing, monitoring, and community engagement.
• Create original, brand-aligned photography, graphics, videos, and written content tailored to each platform and audience.
• Develop and maintain a content calendar that supports seasonal offerings, events, promotions, campaigns, and business priorities.
• Proactively identify and capture content opportunities throughout the park, including real-time moments and guest experiences.
• Monitor social media trends, platform updates, and audience behaviors to recommend and test new content approaches.
• Track channel growth, engagement, brand sentiment, and content performance, using insights to continuously improve social media strategy.
• Collaborate with the Director of Marketing and internal teams to support events, partnerships, paid social initiatives, and other communication priorities.
• Perform other duties as assigned to support the continued growth and success of SKYLAKE Adventures.

Skills

Content creation

Social media strategy

Writing

Brand storytelling

Organization

Communication

Flexibility

Tools

Adobe Creative Suite

Meta Business Suite

Sprout Social

Job description

Splash Into Your Next Role

SKYLAKE Adventures is a year-round destination in Sheridan, Indiana, where guests design their own adventure in every season. From relaxing by the crystal-clear lagoon and enjoying thrilling water attractions to navigating the SkyTrails ropes course and racing down snow tubing hills, SKYLAKE offers unforgettable ways to explore, play, and connect year-round, all within a stunning natural setting.

We’re looking for a collaborative, results-driven content creator who takes ownership, exercises sound judgment, and is passionate about creating engaging brand stories that drive awareness, strengthen community connections, and inspire guests to experience SKYLAKE Adventures.

Snapshot

As Social Media Manager, you’ll lead SKYLAKE’s social media presence through engaging content, thoughtful storytelling, and active community management. You’ll create original photos, graphics, videos, and written content tailored to each platform while managing content calendars, monitoring trends, and engaging with guests and followers. From capturing real-time moments throughout the park to analyzing performance and identifying opportunities for growth, your creativity, initiative, and understanding of social media will help strengthen the SKYLAKE brand, grow our audience, and inspire guests to experience their own adventure.

What You’ll Be Doing

• Own and manage SKYLAKE’s social media strategy and channels, including content planning, publishing, monitoring, and community engagement.
• Create original, brand-aligned photography, graphics, videos, and written content tailored to each platform and audience.
• Develop and maintain a content calendar that supports seasonal offerings, events, promotions, campaigns, and business priorities.
• Proactively identify and capture content opportunities throughout the park, including real-time moments and guest experiences.
• Monitor social media trends, platform updates, and audience behaviors to recommend and test new content approaches.
• Track channel growth, engagement, brand sentiment, and content performance, using insights to continuously improve social media strategy.
• Collaborate with the Director of Marketing and internal teams to support events, partnerships, paid social initiatives, and other communication priorities.
• Perform other duties as assigned to support the continued growth and success of SKYLAKE Adventures.

What Makes You Fit

• At least 1 year of experience managing social media accounts for an organization, business, or brand
• Hands-on content creation experience with a portfolio of original images, graphics, videos, campaigns, or other relevant work
• Proficiency with Adobe Creative Suite or a comparable professional creative platform
• Experience using social media publishing and analytics tools, such as Meta Business Suite, Sprout Social, or similar platforms
• Strong understanding of how content, messaging, tone, and format should differ across social media platforms and audiences
• Awareness of current social media trends and the judgment to identify opportunities that align with the SKYLAKE brand
• Proactive, self-directed approach with strong writing, visual storytelling, organization, and communication skills
• Flexibility to work outside traditional office hours, including occasional evenings, weekends, holidays, and special events, based on business needs

Why You’ll Love Working Here

• Be part of a brand-new, one-of-a-kind adventure destination
• Help shape SKYLAKE’s social media presence and bring the brand to life through original content
• Creative, high-energy, and collaborative culture where new ideas and initiative are valued
• Competitive salary with medical, dental, and vision insurance options
• Retirement savings, paid vacation, and company-recognized holidays
• Opportunities for professional growth, plus discounts on food, beverages, and retail items
• A dynamic, hands-on environment where your creativity can make a visible impact

This position is classified as exempt in accordance with applicable wage and hour laws. Employment with SKYLAKE Adventures is at will. SKYLAKE Adventures is an Equal Opportunity Employer committed to fostering an inclusive and respectful workplace. This role involves working across a dynamic park environment and may require time outdoors in varying weather conditions and around water-based attractions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. Employment may be contingent upon background checks and verification of work authorization.