Social Media Manager

Virlo; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Virlo is hiring its first dedicated Social Media Manager to build and run our social presence: owning strategy, content, and reporting across LinkedIn, X, TikTok, Instagram, and YouTube Shorts.

You will develop and maintain a consistent content calendar, plan promotions for product launches, write and polish posts from founder input, and track engagement, follower growth, and signups to optimize performance.

Qualifications

• 2+ years of social media management for a B2B SaaS company or agency.
• Proven on LinkedIn and X with high-performing content.
• Strong copywriting and creative strategy skills.

Responsibilities

• Own social strategy and day-to-day execution across LinkedIn, X, TikTok, Instagram, YouTube Shorts.
• Build and manage content calendar across channels.
• Plan and execute product launch promotions and feature releases.
• Write and edit content, turning founder input into posts.
• Track performance and report engagement, follower growth, signups impact.
• Partner with founders and marketing on direction and timing.

Skills

2+ years social media management

LinkedIn and X expertise

Copywriting & creative strategy

Performance data driven decisions

Tools

Social listening/analytics platform

AI-assisted content workflow tools

Job description

Virlo is a social listening platform for TikTok, Instagram, and YouTube Shorts, used by marketing agencies & GTM startups to track what's performing before they create. We're hiring our first dedicated Social Media Manager to build and run our own social presence: owning strategy, content, and reporting across every channel we're on.

What you'll do

• Own social strategy and day-to-day execution across LinkedIn, X, TikTok, Instagram, and YouTube Shorts
• Build and manage a consistent content calendar across all channels
• Plan and execute promotion for product launches and feature releases
• Write, edit, and adapt content, including turning founder input into finished posts
• Track performance and report on engagement, follower growth, and social's impact on signups
• Partner with the founders and marketing team on creative direction and launch timing

Requirements

• 2+ years of experience managing social media for a B2B SaaS company or a marketing/creative agency
• Demonstrated expertise on LinkedIn and X, with a track record of content that performs
• High-level copywriting & creative strategy skills
• Comfortable working with performance data to inform content decisions

Preferred qualifications

• Experience with a social listening or analytics platform
• Familiarity with the marketing agency landscape (SMMA, digital, UGC, performance, or creative agencies)
• Basic video or short-form editing skills
• Experience using AI tools (e.g. Claude, ChatGPT) as part of a content workflow