Social Media Manager

TriMark Digital; Raleigh (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

TriMark Digital in Raleigh, NC is seeking a highly skilled Social Media Manager to lead content strategy, execution, and performance analysis across Instagram, TikTok, Facebook, LinkedIn, and more.

The ideal candidate blends creativity with analytics, can edit copy and videos, manages calendars, mentors juniors, and collaborates with marketing and product teams to drive engagement and brand growth.

Qualifications

• 5+ years of experience creating and executing social media strategies.
• Strong writing and editing skills with consistent brand voice.
• Proficiency with social platforms and trends across Instagram, TikTok, LinkedIn, and others.
• Experience shooting content with an iPhone and professional camera.
• Experience using Google Analytics or similar analytics tools.

Responsibilities

• Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn.
• Own the social content calendar; ensure posts are on-brand and high quality.
• Write, edit, and review social copy, scripts, and captions with strong voice.
• Collaborate with design, video, and creative teams to tell a cohesive brand story.
• Support paid social efforts with content variations.
• Assist with community management and monitor customer comments.

Skills

5+ years experience

Editing skills

Content strategy

Social media management

Analytics understanding

Voice and copywriting

Trend awareness

UGC/Influencer experience

Video content creation

Education

BA/BS in Marketing, Communications, Journalism, or related field

Tools

Adobe Premiere

Photoshop

CapCut

Canva

Job description

We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence across all social platforms. This role is responsible for content strategy, execution and performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights.

CREATE COMPELLING SOCIAL CONTENT

• Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels
• Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives.
• Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement.
• Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story.
• Support paid social efforts with creative input and content variations where needed.

COMMUNITY ENGAGEMENT

• Assist with community management and social media monitoring, responding to customer comments and escalating issues as needed
• Facilitate conversation between customers/users and recognized brands, engaging in a two-way conversation that aligns with brand values and provides a gracious customer experience
• Drive proactive measurement of customer engagement and topics of conversation, user feedback, and issues through regular reporting and conversation analysis
• Alert team to valuable user-generated content that arises; assist in curating lists of influencers and conducting intensive research around new UGC opportunities

REPORTING & COLLABORATION

• Build monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar)
• Be client-facing with quarterly reporting and communications.
• Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teams

STAY UP-TO-DATE & IN THE KNOW

• Research and share new approaches to social media engagement
• Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture
• Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels

JOB REQUIREMENTS

• BA/BS in Marketing, Communications, Journalism, or other related field
• 5+ years of experience or project work creating and implementing social media strategies
• Living in the Raleigh-Durham area
• Understanding of digital marketing and a desire to grow within the industry.
• Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy
• Experience shooting content with an iPhone and a professional camera
• Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
• Understanding of current trends, meme culture, and platform nuances
• Previous experience with influencer marketing or UGC programs
• Familiarity with Google Analytics is preferred