Social Media Manager

Dave Campbell's Texas Sports; Lewisville (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading sports media company in Texas is seeking a Social Media Manager to lead engagement across platforms like Instagram, TikTok, and YouTube. The ideal candidate will own the content strategy, manage a small team, and drive brand partnerships. This position requires over 5 years of experience in social media strategy and execution, particularly in the sports or entertainment fields. Strong data analysis skills and a passion for content creation are essential.

Qualifications

• 5+ years in social media, focusing on strategy and execution.
• Familiarity with content and audience engagement metrics.
• Experience in sports, media, or high-volume content environments is a plus.

Responsibilities

• Own the social content calendar across platforms.
• Develop a YouTube strategy focusing on Shorts.
• Manage a small social team and collaborate with cross-functional teams.
• Create workflows for content production and publishing.

Skills

Social media strategy

Data analysis with Sprout

Content creation

Trend spotting

Team leadership

Job description

We’re looking for someone to own social, end to end. You’re building the system, setting the standard, and driving results.

You’ll lead how we show up across Instagram, TikTok, X, Facebook, YouTube, and emerging platforms, balancing always-on content with big moments, product pushes, and brand partnerships.

This position sits at the center of everything: content, marketing, and sales. If it touches the audience, social should be part of it, and you’ll make sure it is.

If you want to own something and make it better every day, this role is for you.

What You’re Responsible For:

Own the roadmap

• Build and run the social content calendar across all platforms
• Balance daily output with key moments, campaigns, and launches
• Identify upcoming opportunities in sports, culture, and seasonal moments and plan for them early
• Develop a YouTube strategy from end to end, with a strong focus on growing and optimizing Shorts

Drive content that wins

• Turn raw ideas into clear, executable briefs with strong hooks and formats
• Ensure every piece of content is built for the platform it lives on
• Push for content that people actually watch, share, and come back for

Lead the operation

• Manage and develop a small, growing social team
• Work closely with editors, designers, and producers to get content out at a high level
• Keep things moving in a fast-paced, high-volume environment

Be the connector

• Partner with content, video, and editorial teams to align on priorities
• Work with sales to execute social-first brand partnerships
• Collaborate with marketing and product on launches and growth initiatives
• Make sure social thinking is built in early, not layered on later

Build systems that scale

• Create workflows for planning, production, approvals, and publishing
• Develop repeatable processes that improve speed and consistency
• Use performance data to refine what we do and how we do it

What You’re Good At

• You know what works on TikTok, Instagram, Facebook, YouTube, and X (and what doesn’t)
• You use data to make decisions and know how to pull insights from tools like Sprout to improve performance
• You understand hooks, pacing, retention, and why people stop scrolling
• You can spot trends early and quickly figure out how to apply them
• You have helped grow accounts and can point to real results
• You can give clear, actionable feedback that makes content better

How You Operate

• You don't wait for direction, you come with ideas
• You care about performance, not just output
• You are comfortable switching between strategy and execution
• You are willing to jump in when needed, whether that is posting, editing, or covering a live moment
• You can coach and develop junior team members while also confidently presenting strategy and performance to leadership

Experience

• 5+ years in social media, including both strategy and execution
• Experience in sports, media, entertainment, or a high-volume content environment is a strong plus

Bonus

• Experience working on brand partnerships or sponsored content
• Comfortable capturing or editing content when needed
• Strong understanding of sports culture and fan communities

Application Requirements

• Resume
• A portfolio or examples of social content you have created, personal or professional, is required
• A short cover letter explaining why you are a fit for this role is strongly encouraged