CONTENT & SOCIAL MEDIA MANAGER

Hawkeye Search Group; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A creative marketing agency is seeking a Content & Social Media Manager to drive their social media presence across platforms such as Instagram, TikTok, and YouTube. This role requires expertise in content creation, social strategy execution, and performance optimization. The ideal candidate will have 3–5+ years of experience in a similar role, excellent writing skills, and the ability to thrive in a fast-paced environment. Competitive compensation and opportunities for growth are provided.

Qualifications

• 3–5+ years of experience in social media, content creation, or digital marketing.
• Proven experience managing social platforms for a brand (Instagram, TikTok, YouTube required).
• Strong understanding of social trends, platform best practices, and performance analytics.

Responsibilities

• Build, manage, and execute the monthly and weekly social media content calendar across all platforms.
• Lead the planning and rollout of social-first marketing campaigns and product launch moments.
• Track KPIs including views, engagement, follower growth, retention, and CTR.

Skills

Content creation

Social media management

Digital marketing

Project management

Excellent writing

Job description

About the Role

We are seeking a creative, highly organized Content & Social Media Managerto own and execute the brand’s social media presence across all major platforms. This role will build and manage the full social content calendar, develop strategic channel plans, and drive campaigns that grow awareness, engagement, and community.

You will play a key role in shaping the brand voice, partnering with content creators, and producing compelling storytelling across Instagram, TikTok, YouTube, and emerging platforms. This is a hands‑on role suited for someone who thrives in a fast‑paced, creative environment and wants to make a meaningful impact on a growing brand.

Key Responsibilities

Social Strategy & Execution

• Build, manage, and execute the monthly and weekly social media content calendar across all platforms.
• Develop platform‑specific strategies for Instagram, TikTok, YouTube, and additional channels as needed.
• Lead the planning and rollout of social‑first marketing campaigns, product launch moments, and brand initiatives.
• Ensure all content aligns with the brand’s identity, voice, and storytelling style.

Content Creation & Production

• Ideate, script, and oversee daily content creation including video, photo, and short‑form storytelling.
• Manage content shoots, set up product demos, and create behind‑the‑scenes content.
• Partner with design, product, and marketing teams to develop compelling visuals and messaging.

Creator & Community Partnerships

• Source, negotiate, and manage relationships with creators, influencers, and brand ambassadors.
• Coordinate deliverables, deadlines, and content usage rights.
• Monitor social trends, audio trends, and creator styles to fuel new content ideas.

Performance & Optimization

• Track KPIs including views, engagement, follower growth, retention, and CTR.
• Use insights to continuously refine content strategy and posting cadence.
• Experiment with new formats, trends, and storytelling techniques to improve performance.

Cross‑Functional Collaboration

• Work closely with product, design, and marketing teams to support brand launches and key campaigns.
• Partner with paid media teams to repurpose high‑performing organic content for ads.

Qualifications

• 3–5+ years of experience in social media, content creation, or digital marketing.
• Proven experience managing social platforms for a brand (Instagram, TikTok, YouTube required).
• Strong understanding of social trends, platform best practices, and performance analytics.
• Experience working with influencers or creators.
• Excellent writing, communication, and project management skills.
• Comfortable working in a fast‑paced environment with tight deadlines.