Social Media Manager

Evlo AI; Boston (MA); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Evlo AI in Boston is seeking a talented Social Media Lead to own the content engine across LinkedIn, X, Instagram, TikTok, and YouTube. You will shape how the market sees the product, drive pipeline, and convert followers into customers in both B2B and B2C channels.

You will manage the content calendar, create sharp copy for executives and engineers, and coordinate with design and product marketing. The role includes running paid campaigns and building employee advocacy to amplify impact.

Qualifikationen

• 3-6 years running social media for a tech brand.
• Strong copywriting chops — write sharp, on-voice copy for executives and engineers alike.
• Experience producing or directing short-form video content for TikTok, Reels, or Shorts.
• Comfortable presenting performance data to leadership and adjusting strategy based on results.
• Bachelor's degree in marketing, communications, or related field (or equivalent experience).
• Bonus: experience with community management platforms (Discord, Slack) or social listening tools.

Aufgaben

• Develop and execute a multi-platform social strategy across LinkedIn, X, Instagram, TikTok, and YouTube tied to brand and pipeline goals
• Own the content calendar; write, edit, and coordinate posts, short-form video, and launch campaigns with design and product marketing
• Run paid social campaigns (LinkedIn Ads, Meta, X Ads) — audience targeting, budget allocation, creative testing, and optimization
• Build and manage an employee advocacy and executive visibility program to amplify reach organically
• Monitor and report on KPIs (engagement, follower growth, CTR, social-attributed pipeline) using Sprout Social, GA4, and native analytics
• Engage the community in real time — respond, monitor sentiment, and escalate issues during product launches and incidents
• Stay ahead of platform algorithm changes and emerging formats; pilot new channels and content types before competitors

Kenntnisse

Social media management

Content writing

Video content production

Analytics & reporting

Strategic thinking

Ausbildung

Bachelor's degree in marketing, communications, or related field

Tools

Sprout Social

Hootsuite

Buffer

GA4

LinkedIn Ads Manager

Meta Ads Manager

Jobbeschreibung

About The Role

The role owns the social media presence end-to-end — building and running the content engine across LinkedIn, X, Instagram, TikTok, and YouTube for a fast-growing technology company.

About The Role

The role owns the social media presence end-to-end — building and running the content engine across LinkedIn, X, Instagram, TikTok, and YouTube for a fast-growing technology company. This matters because social is a primary demand-generation and brand channel: the role directly shapes how the market perceives the product and converts followers into pipeline, community, and customers in both B2B and B2C motions.

Key Responsibilities

• Develop and execute a multi-platform social strategy across LinkedIn, X, Instagram, TikTok, and YouTube tied to brand and pipeline goals
• Own the content calendar; write, edit, and coordinate posts, short-form video, and launch campaigns with design and product marketing
• Run paid social campaigns (LinkedIn Ads, Meta, X Ads) — audience targeting, budget allocation, creative testing, and optimization
• Build and manage an employee advocacy and executive visibility program to amplify reach organically
• Monitor and report on KPIs (engagement, follower growth, CTR, social-attributed pipeline) using Sprout Social, GA4, and native analytics
• Engage the community in real time — respond, monitor sentiment, and escalates issues during product launches and incidents
• Stay ahead of platform algorithm changes and emerging formats; pilot new channels and content types before competitors

What We Are Looking For

• 3-6 years running social media for a B2B or B2C technology brand, with measurable growth in audience, engagement, or pipeline contribution
• Deep hands-on experience with scheduling and analytics tools (Sprout Social, Hootsuite, Buffer, GA4) and paid social ad managers
• Strong copywriting chops — able to write sharp, on-voice copy for executives and engineers alike
• Experience producing or directing short-form video content for TikTok, Reels, or Shorts
• Comfortable presenting performance data to leadership and adjusting strategy based on results
• Bachelor's degree in marketing, communications, or related field (or equivalent experience)
• Bonus: experience with community management platforms (Discord, Slack communities), social listening tools (Brandwatch, Mention), or running social for a developer/technical audience