About The Role
The role owns the social media presence end-to-end: strategy, content, community, and paid amplification across LinkedIn, X, Instagram, TikTok, and YouTube for a fast-growing technology company.
You will translate product launches, brand moments, and customer stories into scroll-stopping content, and be accountable for follower growth, engagement rate, and social-driven traffic and pipeline.
Key Responsibilities
- Own and execute the monthly social content calendar across LinkedIn, X, Instagram, TikTok, and YouTube
- Create, edit, and publish native content (copy, short-form video, graphics) using tools like Figma, CapCut, and Canva
- Manage community engagement: respond to comments, monitor brand mentions, and elevate real-time opportunities or issues
- Plan and optimize paid social campaigns via LinkedIn Ads Manager and Meta Ads Manager, managing budgets and CAC targets
- Track performance weekly in dashboards (Sprout Social or Hootsuite + GA4) and report growth, engagement, and attribution to leadership
- Partner with product marketing, design, and founders to build launch narratives and executive social presence
- Monitor trends, competitor activity, and platform algorithm changes to keep the brand ahead of the curve
What We Are Looking For
- 4-7 years of social media management experience, ideally at a tech or B2B/B2C hybrid company
- Proven track record of growing channels organically with portfolio or case studies to show for it
- Strong copywriting and short-form video skills; comfortable scripting, shooting, and editing on a phone or in-studio
- Hands-on with scheduling and analytics platforms (Sprout Social, Hootsuite, Buffer) and GA4
- Experience managing paid social budgets with demonstrated ROI
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent practical experience
- Bonus: experience building executive/founder personal brands on LinkedIn or TikTok, and familiarity with influencer or creator partnerships