Social Media Manager

BBTV; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

BBTV is seeking a Social Media Manager to own the performance, direction, and monetization of a portfolio of social accounts across TikTok, Instagram, Facebook, and Snapchat. You will lead a high-performing team, drive revenue outcomes, audience growth, and brand voice while managing client relationships and platform partnerships.

The role requires deep platform fluency, a data-driven mindset, and experience presenting strategy and monetization plans to senior stakeholders.

Qualifications

• 6+ years in social media, including 3+ years managing people (managing other managers or leads)
• Contacts and relationships with platform partner teams at Facebook/Instagram, Snapchat, TikTok
• Proven track record owning and scaling ad revenue across Facebook and Snapchat, coaching a team to monetization targets
• Deep, platform-specific fluency across TikTok, Instagram, Facebook, and Snapchat (formats, algorithms, packaging, monetization)
• Strong branding knowledge, ability to define and enforce brand guidelines across content and strategy
• Experience presenting strategy, monetization plans, and performance to senior stakeholders or Enterprise clients
• Strong prioritization and decision-making in fast-moving, ambiguous environments with a data-oriented mindset
• Nice to Have: TV/film/broadcast IP experience and understanding of release windows and rights
• Familiarity with content localization for multiple markets/languages
• Experience with project management tools (ClickUp or similar) and AI-assisted content workflows
• Experience within a digital studio, media company, or platform partnerships environment

Responsibilities

• Own portfolio performance, growth, and monetization across social platforms
• Translate OKRs into portfolio strategy, roadmaps, and targets across four platforms
• Own revenue, ad revenue, and RPM optimization with focus on organic growth on monetization-eligible platforms
• Own audience growth, engagement, watch time, and retention across accounts and clients
• Set content mix, packaging, publishing priorities, and approve major strategic shifts
• Develop quarterly growth and monetization plans with clear targets
• Maintain and grow relationships with platform partners (Facebook, Instagram, Snapchat, TikTok)
• Leverage platform relationships for monetization programs, early feature access, best practices, and escalation paths
• Represent BBTV and clients in platform conversations and translate insights into strategy
• Stay ahead of platform changes and translate them into portfolio plays
• Own brand voice and consistency across portfolio, ensuring on-brand content
• Translate client IP into platform-native concepts, recurring series, and audience narratives
• Ensure branding consistency across related accounts, platforms, and clients
• Direct editors, designers, and freelancers to deliver on-brand content and flag capacity or hiring needs
• Serve as senior social lead for Enterprise clients, presenting strategy and monetization plans
• Support Sales as social subject matter expert in pitches and proposals
• Shaping strategy and monetization projections using platform relationships to build credibility
• Ensure content meets platform policies and licensing terms, safeguarding IP and brand safety

Skills

Senior-level leadership

People management

Platform fluency across TikTok/IG/FB/S

Revenue growth & monetization

Strategic thinking & planning

Tools

ClickUp

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Social Media Manager

Content Mgmt Full-time Regular Manager Remote

Role Summary

The Social Media Manager owns the performance, direction, and monetization of a portfolio of social accounts and brands across TikTok, Instagram, Facebook, and Snapchat. This role is accountable for revenue outcomes, audience growth, brand voice, platform relationships, and the performance of the social team.

The Social Media Manager is the senior subject matter expert on social, manages Social Media Leads and Social Channel Managers, and is responsible for building a high-performing team while delivering measurable business impact across platforms and clients.

Core Responsibilities

1. Portfolio Performance, Growth, and Monetization

Translate company OKRs into portfolio-level strategy, roadmaps, and targets across all four platforms

Own revenue, ad revenue, and RPM optimization across the portfolio, with a specific focus on organic growth on monetization-eligible platforms (for example Facebook and Snapchat)

Own audience growth, engagement, watch time, and retention across accounts and clients

Set the content mix, packaging, and publishing priorities, and approve major strategic and creative shifts

Develop quarterly growth and monetization plans with clear targets and checkpoints

2. Platform Relationships and Partnerships

Maintain and grow direct relationships with platform partner teams at Facebook and Instagram, Snapchat, and TikTok

Use those relationships to unlock monetization programs, early access to features and betas, best-practice guidance, and escalation paths

Represent RHEI and its clients in platform conversations, and bring platform intelligence back into strategy

Stay ahead of platform, format, and policy changes, and translate them into portfolio plays

3. Brand and Content Strategy

Own brand voice and brand consistency across the portfolio, setting the standards the team and clients rely on

Translate client IP (TV and film) into platform-native concepts, recurring series, and audience narratives

Ensure strategic and brand consistency across related accounts, platforms, and clients

Direct and give feedback to editors, designers, and freelancers to deliver on-brand content on time, and flag capacity or hiring needs to Program Management.

5. New Business Development and Stakeholder Alignment

Serve as the senior social point of contact for Enterprise clients, presenting strategy, monetization plans, and performance, and escalating risks with proposed solutions.

Support the Sales team as the social subject matter expert in pitches and proposals, shaping strategy and monetization projections and using platform relationships to add credibility with prospects.

6. Compliance and Rights

Ensure content meets platform policies and client rights and licensing terms, safeguarding client IP, monetization eligibility, and brand safety.

Key Performance Indicators

Revenue and ad revenue against targets, and RPM improvement on monetization-eligible platforms

Audience and follower growth (MoM and YoY)

Engagement, watch time, and retention across the portfolio

Strength and value of platform relationships (access, betas, monetization support unlocked)

Contribution to new business (pitch support, proposals influenced, deals won with social involvement)

Execution quality and brand consistency across accounts

Qualifications

Required

6 or more years in social media, including 3 or more years managing people, ideally including managing other managers or leads

Established, current contacts and working relationships with platform partner teams at Facebook and Instagram, Snapchat, and TikTok

Proven track record owning and scaling ad revenue across Facebook and Snapchat, both functionally and strategically, and coaching a team to monetization targets

Deep, platform-specific fluency across TikTok, Instagram, Facebook, and Snapchat, including formats, algorithms, packaging, and monetization mechanics

Strong understanding of branding and brand voice, with the ability to define, document, and enforce brand guidelines across daily content and long-term strategy

Experience presenting strategy, monetization plans, and performance to senior stakeholders or Enterprise clients

Strong prioritization and decision-making skills in fast-moving, ambiguous environments, with a data-oriented mindset

Nice to Have

Experience with TV, film, or broadcast IP, and an understanding of release windows and rights considerations

Familiarity with content localization and adapting content for multiple markets and languages

Experience with project management platforms (ClickUp or similar) and AI-assisted content workflows

Experience within a digital studio, media company, or platform partnerships environment

This role owns social strategy, brand voice, monetization, platform relationships, and the performance of the social team across its portfolio. Program-level resourcing, cross-team systems, and overall client cadence are owned by Program Management, and the Social Media Manager is expected to partner closely with Program Management.