Social Media Manager

Fanology; Oklahoma City (OK); On-site; USD 55,000 - 85,000; Full time

Job summary

Fanology is seeking a Social Media Manager to lead strategy, content creation, and performance reporting for a portfolio of clients including Filmmakers Table, Filmmakers Academy, and Film Crew Institute. You will own content calendars, craft copy, and manage community engagement across TikTok, Instagram, YouTube, LinkedIn, and more.

You will collaborate with the Head of Marketing to set KPIs, optimize paid campaigns, and analyze weekly performance, providing strategic recommendations to improve

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or English preferred.
• 2 to 4 years hands-on experience in social media management and digital marketing.
• Portfolio showing campaign results and content samples.
• Optional: Hootsuite or Meta/Google digital credentials can strengthen application.

Responsibilities

• Develop concepts for video content across social channels and oversee production.
• Create copy for social and digital media channels.
• Schedule social content across TikTok, Instagram, Facebook, YouTube and LinkedIn using Sprinklr and Loomly.
• Create and optimize paid social campaigns.
• Set KPIs with Head of Marketing and track performance weekly.
• Analyze channel performance and report insights with recommendations.
• Strong written copy for engaging social content.
• Manage community interactions and engagement opportunities.
• Own content calendars and Asana project management.
• Track billable hours and assist with client communication.
• Ensure projects stay on time and budget; brief in creative partners.
• Stay updated on trends and competitive analysis for clients.

Skills

Copywriting

Social media strategy

Community management

Content scheduling

Project management

Time management

Cross-functional collaboration

Client service

Education

Bachelor's degree in Marketing or related field

Tools

Sprinklr

Loomly

Google Analytics

Asana

CRM tools

Job description

The Social Media Manager is responsible for strategy development and documentation, owning creative briefs, publishing content, community management, analyzing and optimizing performance and serving as a client contact. Social media channels managed include Fanology agency clients, Filmmakers Table, Filmmakers Academy, Film Crew Institute, Richard Janes and others as assigned and manageable.

Position Duties

• Develop concepts for video content across social media channels and oversee production process
• Create copy for social and digital media channels
• Schedule social media content across TikTok, Instagram, Facebook, YouTube and LinkedIn using tools such as Sprinklr and Loomly.
• Create and optimize paid social media campaigns.
• Working with the Head of Marketing, establish KPIs and goals that align with business goals.
• Analyze performance by channel weekly to report to leadership - include recommendations to enhance performance.
• Strong ability to write creative and engaging copy.
• Community Management - respond to inbound questions and comments on social channels and find opportunities to engage with other accounts.
• Own management and distribution of content calendars
• Own project management tool (Asana)
• Accountable for tracking billable hours
• Account management - create meeting agendas and notes
• Ensure projects are staying on time and on budget
• Responsible for briefing in creative partners
• Stays up-to-date on social media trends to apply to client content
• Own competitive analysis for clients
• Additional duties as assigned

Qualifications & Education

• Education: A bachelor’s degree in Marketing, Communications, Journalism, or English is preferred
• Experience: 2 to 4 years of hands-on experience in social media management, digital marketing and content creation
• Portfolio: A proven track record or live portfolio demonstrating real-world campaign results and content samples
• Certifications (Optional): Industry credentials like the Hootsuite Academy Social Media Marketing Certification or Meta/Google digital credentials can strengthen an application

Key Skills & Tools

• Platform Expertise: Deep understanding of social channels including Instagram, TikTok, YouTube, LinkedIn, X
• Software Proficiency: Familiarity with scheduling and analytics dashboards like Sprinklr, Google Analytics and CRM tools
• Soft Skills: Strong copywriting, creative problem-solving, exceptional time management, and cross-departmental collaboration
• Client Service: Ability to interface with clients in a professional manner while delivering excellent work on established deadlines