Social Media Manager

Insight Global; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

A leading firm in the tech space is looking for a Senior Social Media Manager to lead its developer marketing efforts. This role involves managing social media channels focused on technical content for developers, particularly through platforms like YouTube, X, and TikTok. Candidates should have over 5 years of experience in technical audiences and should be comfortable translating complex topics into engaging narratives. The position is remote, offering a chance to shape content strategy and engage effectively with developer communities.

Qualifications

• 5+ years experience managing social media for technical audiences (DevRel, Dev Marketing, or technical B2B SaaS).
• Ability to translate technical topics into compelling narratives.
• Fluency with social and video tooling is required.
• Strong editorial instincts for hooks, pacing, and visual systems with data-driven optimization.
• Cross-functional program management with engineers and product leadership.
• Excellent writing and on-camera presence is a plus.

Responsibilities

• Own the developer social ecosystem on YouTube, X, and TikTok.
• Build a channel-native content program for developers.
• Lead community management and proactive engagement.
• Establish editorial standards—tone, voice, tagging, accessibility, and community guidelines—for a technical audience.
• Lead community management: engagement, SME Q&A routing, social listening, moderation, and escalation playbooks.
• Stand up a creator/advocate program and coordinate asset production with design/video.
• Pilot paid/boosted experiments; A/B test thumbnails, hooks, and CTAs.
• Instrument full-funnel analytics: audience growth, watch time, engagement, docs traffic, sandbox signups, and conversions.
• Ensure content aligns with platform best practices and regulated/financial context requirements.

Skills

Managing social for technical audiences

Translating technical topics into narratives

Using social and video tooling

Data-driven optimization

Cross-functional program management

On-camera presence

Tools

YouTube Studio/Analytics

Social schedulers (Sprout/Hootsuite/Buffer)

Creative tools (Premiere/CapCut/Descript)

Figma/Canva

Descript

Premiere

Figma

Canva

Job description

Location: Remote

Type: Contract (12+ months) with potential to convert

Level: Senior / 5+ years relevant experience

About the role

Our client in the payments space is building out a new developer marketing function and is hiring a Senior Social Media Manager to own strategy and execution for developer‑facing social channels. You’ll translate APIs, SDKs, and technical use cases into channel‑native content that earns attention and drives measurable engagement and adoption among software engineers.

What you’ll do

• Own the developer social ecosystem end‑to‑end across YouTube, X (Twitter), and TikTok—from strategy, editorial calendar, and publishing cadences to analytics, optimization, and growth.
• Build a channel‑native content program: Shorts/Reels/TikTok how‑tos, YouTube tutorials and livestreams, code‑adjacent demos, product tips, and release explainers aimed at developers and technical decision makers.
• Partner closely with DevRel/Developer Advocacy, Product Marketing, Docs, and PMs to amplify tutorials, SDK/CLI releases, changelogs, and “what’s new” in ways that resonate with developers.
• Establish and evolve editorial standards (tone, voice, tagging/UTM taxonomy, accessibility, and community guidelines) tailored to a technical audience.
• Lead community management: proactive engagement, Q&A routing with SMEs, social listening, moderation, and escalation playbooks (including basic crisis/issue comms).
• Stand up a lightweight creator/advocate program (e.g., guest engineers, community maintainers) and coordinate with design/video for asset production.
• Pilot paid/boosted experiments to accelerate learning on new formats, audiences, and messages; A/B test thumbnails, hooks, and CTAs.
• Instrument full‑funnel analytics: audience growth quality, watch time/retention, engagement rate, traffic to docs, sandbox signups, and assisted conversions from social into developer journeys.
• Ensure content aligns with platform best practices and industry norms for a regulated/financial context (claims, disclosures, data privacy, accessibility).

What you’ll bring

• 5+ years managing social for technical audiences (DevRel, Dev Marketing, or technical B2B SaaS); proven ownership of YouTube and at least one short‑form video channel (TikTok/Shorts/Reels).
• Demonstrated ability to translate technical topics (APIs, SDKs, webhooks, auth, CLI, sample apps) into clear, compelling narratives—without needing to write production code.
• Fluency with social and video tooling: YouTube Studio/Analytics, social schedulers (e.g., Sprout/Hootsuite/Buffer), basic creative tools (e.g., Premiere/CapCut/Descript, Figma/Canva), and UTM/GA‑based reporting.
• Strong editorial instincts (hooks, pacing, visual systems), data‑driven optimization, and experimentation mindset.
• Cross‑functional program management chops and comfort collaborating with engineers and product leaders.
• Excellent writing and on‑camera presence a plus.

Nice to have

• Experience in payments/fintech or other regulated industries.
• Familiarity with developer communities (GitHub, Stack Overflow, Discord) and livestreaming/podcasting formats.
• Exposure to SEO for video (YouTube metadata, playlists, pillars) and basic AEO/GEO awareness for developer discoverability alongside docs and tutorials (beneficial given the org’s broader marketing goals).