We are seeking a highly capable, detail-oriented Social Media Manager to lead and execute our social strategy across all platforms. This role is responsible for planning, creating, publishing, tracking, and optimizing content that reflects our brand vision and drives measurable engagement.
This individual will own the full lifecycle of social media: campaign ideation, asset creation, influencer relationships, sampling coordination, event coverage, spend tracking, and performance reporting. The role requires both creative instinct and operational discipline.
Key Responsibilities
- Develop and manage a structured social media calendar aligned with marketing campaigns, launches, events, and trade initiatives.
- Propose and execute original campaign ideas that elevate brand presence and engagement.
- Ensure all social activity supports brand positioning and business objectives.
Influencer, Community & Growth Management
- Identify, outreach, and manage influencer and affiliate relationships; coordinate product sampling and track deliverables
- Manage Instagram and TikTok community engagement (comments, DMs, interactions) to build audience and brand affinity
- Drive TikTok Shop growth and GMV, including product tagging, content alignment, and performance tracking
- Monitor campaign performance, influencer ROI, giveaways, and associated budgets
Content Creation & Execution
- Create and publish content across Instagram, LinkedIn, Facebook, Pinterest, TikTok, and emerging platforms as relevant.
- Produce assets including static posts, short-form video, reels, carousels, captions, and stories.
- Collaborate with internal creative teams to maintain brand consistency and visual excellence.
- Execute the brand vision with strong attention to detail, tone, and aesthetics.
Event & Showroom Coverage
- Attend and capture live content from trade shows, markets, showroom events, and brand activations.
- Translate on-site moments into compelling, polished social content.
- Ensure timely publishing and strong storytelling around events.
Performance & Budget Tracking
- Track paid and organic social performance metrics (engagement, reach, traffic, CTR, conversions).
- Monitor social media spend and influencer/giveaway budgets.
- Provide structured reporting with actionable insights.
Qualifications
Required
- 3-7 years of social media management experience; preferably in home, lifestyle, fashion or luxury space
- Proven ability to manage social strategy end-to-end; familiarity with social scheduling and analytics tools (Notion, Later, Aspire, GA4, Semrush etc or similar tools)
- Experience managing influencer campaigns and product sampling.
- Demonstrated experience tracking performance metrics and campaign ROI.
- Ability to work independently and execute without heavy oversight.
- Strong organizational skills and attention to detail.
- Basic video editing and content production capabilities.
- Understanding of paid social amplification strategies.
What Success Looks Like
- Consistent, elevated brand presence across platforms.
- Measurable growth in engagement, traffic, and audience quality.
- Efficient management of influencer relationships and budgets.
- Social content that reflects a refined, design-conscious aesthetic.
Additional Job Application Terms
This job is part of LinkedIn's Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.
We're committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you're a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don't hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.
Do you agree to the additional job application terms, linked in the job description and available at https://www.linkedin.com/help/linkedin/answer/a7729058