Social Media Manager

Evlo AI; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Evlo AI in Los Angeles is seeking a social media leader to own the brand's presence across organic and paid channels, translating product launches into content that drives reach, engagement, and qualified demand.

You will collaborate with designers, writers, and product marketing to produce platform-native content, manage budgets, track KPIs with GA4/UTM, and respond quickly to launches and industry moments in a fast-moving tech environment.

Qualifications

• 3-6 years managing social media for tech brands.
• Experience across organic and paid channels.
• Proficient with scheduling, listening, and analytics tools.
• Experience running paid social on LinkedIn Ads & Meta.
• Strong copywriting with brand voice adaptation.
• CapCut and Premiere video skills.
• Experience linking social to pipeline and outcomes.
• Bonus: experience with B2B developer or technical audiences, employee advocacy, or influencer partnerships.

Responsibilities

• Own the organic social strategy and calendar across LinkedIn, X, Instagram, TikTok, and YouTube, publishing 5+ posts weekly per priority channel.
• Plan and execute paid social campaigns on Meta, LinkedIn Ads, and X Ads, managing budget pacing, audience targeting, and creative rotation.
• Collaborate with designers, writers, and product marketing to produce platform-native content: short-form video, carousels, threads, and executive ghostwritten posts.
• Build social listening and community workflows using Sprout Social or similar, monitoring brand sentiment, competitor activity, and industry trends.
• Define and report on KPIs including engagement rate, follower growth, CTR, and social-sourced pipeline, using GA4 and UTM tracking to tie activity to revenue.
• Run rapid-response and real-time coverage for product launches, events, and industry moments.
• Partner with demand generation to amplify campaigns and repurpose content across the full funnel.

Skills

Social media management

Paid social advertising

Copywriting

Campaign planning

Budget management

Analytics & reporting

Brand voice adaptation

Education

Bachelor's degree in marketing, communications, or related field

Tools

Sprout Social

Hootsuite

Buffer

CapCut

Premiere Pro

GA4 / UTM tracking

LinkedIn Ads

Meta Ads

Job description

About The Role

The role owns the social media presence across owned and paid channels, translating brand positioning and product launches into content that drives reach, engagement, and qualified demand.

About The Role

The role owns the social media presence across owned and paid channels, translating brand positioning and product launches into content that drives reach, engagement, and qualified demand.

The team operates in a fast-moving technology environment where social is a primary demand-generation and community channel — this role sits at the intersection of brand, content, and growth, reporting into the marketing organization.

Key Responsibilities

• Own the organic social strategy and calendar across LinkedIn, X, Instagram, TikTok, and YouTube, publishing 5+ posts weekly per priority channel
• Plan and execute paid social campaigns on Meta, LinkedIn Ads, and X Ads, managing budget pacing, audience targeting, and creative rotation
• Collaborate with designers, writers, and product marketing to produce platform-native content: short-form video, carousels, threads, and executive ghostwritten posts
• Build social listening and community workflows using Sprout Social or similar, monitoring brand sentiment, competitor activity, and industry trends
• Define and report on KPIs including engagement rate, follower growth, CTR, and social-sourced pipeline, using GA4 and UTM tracking to tie activity to revenue
• Run rapid-response and real-time coverage for product launches, events, and industry moments
• Partner with demand generation to amplify campaigns and repurpose content across the full funnel

What We Are Looking For

• 3-6 years managing social media for B2B or B2C tech brands, with ownership of both organic and paid programs
• Hands-on expertise with scheduling, listening, and analytics tools (Sprout Social, Hootsuite, Buffer, native platform analytics)
• Experience running paid social on LinkedIn Ads and Meta, including audience building and budget management
• Strong copywriting skills — able to write in distinct brand voices and adapt messaging per platform
• Proficiency with short-form video production and editing (CapCut, Premiere, or similar)
• Experience measuring social's contribution to pipeline and business outcomes, not just vanity metrics
• Bachelor's degree in marketing, communications, or equivalent practical experience. Bonus: experience with B2B developer or technical audiences, employee advocacy programs, or influencer/creator partnerships