Social Media Manager

Snap Supplements; Vancouver (WA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Company paid Medical Insurance

Dental Insurance

Vision Insurance

Job summary

Snap Supplements is seeking a Social Media Manager to lead strategy, content, and measurement across Instagram, TikTok, YouTube, Facebook, and emerging platforms. You will translate trends into growth, oversee content calendars, and collaborate with marketing and e-commerce to drive brand awareness and engagement.

You'll blend storytelling with analytics, nurture communities, optimize campaigns, and maintain brand voice across channels in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience managing social media for a consumer brand.
• Deep understanding of TikTok, Instagram, YouTube, and emerging platforms.
• Proven experience growing engaged social communities and driving measurable results.
• Strong creative judgment with the ability to guide content creation.

Responsibilities

• Strategy Development: Create and execute a comprehensive social media strategy that drives awareness, engagement, and brand affinity.
• Content Creation: Collaborate with internal teams and creators to develop high-quality, on-brand content.
• Community Engagement: Manage daily interactions across platforms to nurture a positive community.
• Trend Monitoring: Identify and capitalize on social media trends aligned with the brand voice.
• Performance Analysis: Track key metrics and use data to inform strategy.
• Influencer Collaboration: Partner with creators to drive awareness and UGC.
• Cross-Functional Coordination: Align campaigns across Marketing, Creative, and E‑Commerce.
• Content Calendar Management: Maintain an organized calendar and posting cadence.
• Brand Consistency: Uphold brand voice and visual identity across all channels.

Skills

Strategy development

Content creation

Community engagement

Trend monitoring

Performance analysis

Influencer collaboration

Cross-functional coordination

Content calendar

Brand consistency

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Sprout Social

Later

Meta Business Suite

TikTok Analytics

Job description

The Social Media Manager will own the strategy, content, and performance of all social media platforms — including Instagram, TikTok, YouTube, Facebook, and emerging channels. This role blends creativity and analytics, requiring both a deep understanding of content trends and the ability to translate insights into growth strategies.

The ideal candidate is a dynamic storyteller, culture-driven, and highly organized — someone who thrives in a fast-paced environment and knows how to build authentic connections through social media platforms.

Key Responsibilities

• Strategy Development: Create and execute a comprehensive social media strategy that drives awareness, engagement, and brand affinity.
• Content Creation: Collaborate with internal teams and creators to develop high-quality, on-brand content including posts, videos, Reels, and Stories.
• Community Engagement: Manage daily interactions across platforms — responding to comments, DMs, and mentions to nurture an active and positive community.
• Trend Monitoring: Identify and capitalize on social media trends, sound bites, and cultural moments aligned with the brand’s voice and audience.
• Performance Analysis: Track and report key performance metrics (engagement, reach, follower growth, conversions) and use data to inform strategy.
• Influencer Collaboration: Partner with creators, ambassadors, and influencers to drive awareness, generate UGC, and expand brand reach.
• Cross-Functional Coordination: Work closely with the Marketing, Creative, and E-Commerce teams to align campaigns and product launches across all channels.
• Content Calendar Management: Maintain an organized content calendar and ensure consistent posting cadence.
• Brand Consistency: Uphold brand voice, messaging, and visual identity across all social platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience managing social media for a consumer brand, preferably in CPG, DTC, or health and wellness industries.
• Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms.
• Proven experience growing engaged social communities and driving measurable results.
• Strong creative judgment with the ability to guide content creation and storytelling.
• Familiarity with analytics tools such as Sprout Social, Later, Meta Business Suite, or TikTok Analytics.
• Excellent communication, organization, and project management skills.

Preferred

• Experience collaborating with influencer marketing and UGC programs.
• Familiarity with TikTok Shop and social commerce integrations.
• Basic experience with photo and video editing tools (Canva, CapCut, Adobe Suite).
• Understanding of performance metrics and how social supports e-commerce conversion.
• Passion for wellness, lifestyle, and digital storytelling.
• Company paid Medical, Dental, and Vision Insurance