Social Media Manager

Software Placement Group; Washington (Washington County); On-site; USD 65,000 - 90,000; Full time

Job summary

Software Placement Group is seeking a Social Media Manager to own its social presence, shaping storytelling, creativity and engagement across platforms. You will lead content strategy from concept to execution, elevating brand voice and community growth in a fast-paced environment.

The role requires 5+ years of experience, expertise across major social networks, and strong writing skills to drive analytics-driven campaigns and influencer partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field.
• At least 5+ years of professional social media experience.
• Strong knowledge of major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube).
• Experience with influencers or strategic social partnerships.
• Excellent writing and ability to adapt tone by platform.

Responsibilities

• Develop and lead an organic social media strategy to grow awareness and engagement.
• Define a recognizable brand voice across all social channels.
• Create platform-specific approaches for multiple networks.
• Lead planning and development of social-first campaigns.
• Build community-focused strategies to drive long-term growth.
• Track trends and translate insights into content ideas.
• Identify creators and partnerships, negotiate campaigns.
• Collaborate with agencies and internal teams on content production.
• Plan on-site shoots and social-first storytelling opportunities.
• Manage content calendar and adapt to opportunities.
• Analyze performance and provide content recommendations.
• Support communications during timely or sensitive situations.
• Provide leadership and mentorship to a Social Media Coordinator.

Skills

Social media strategy

Content creation

Brand storytelling

Influencer partnerships

Analytics & reporting

Team leadership

Excellent writing

Project coordination

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field

Tools

Sprout Social

Job description

Location: Washington County, PA - IN OFFICE role (not hybrid or remote) | Schedule: Full-time, on-site

Overview

An established organization is looking for a Social Media Manager to take ownership of its social presence and elevate its storytelling, creativity and engagement across platforms. This is a highly visible role for someone who lives and breathes social trends and wants the freedom to shape brand voice, build community and lead content strategy from concept to execution.

What you'll do

• Develop and lead an organic social media strategy to grow awareness, engagement and audience across multiple platforms
• Define and maintain a recognizable, authentic and engaging brand voice across every social channel
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging platforms
• Lead planning and development of social-first campaigns, timely content and creative storytelling
• Build community-focused strategies that encourage conversation, sharing and long-term audience growth
• Track trends, platform changes, emerging technologies and evolving audience behaviors, turning insights into content ideas
• Identify and build relationships with creators and brand advocates, negotiate partnerships and develop influencer campaigns
• Collaborate with outside agencies, vendors and internal teams to brainstorm concepts and coordinate content production
• Plan and coordinate on-site content shoots, identifying opportunities for behind-the-scenes and social-first storytelling
• Manage the content calendar while remaining flexible for spontaneous opportunities
• Track performance and engagement data, analyze trends and translate findings into content recommendations
• Monitor social channels and help manage communications during situations requiring a timely or thoughtful response
• Provide leadership, coaching and mentorship to a Social Media Coordinator

Required qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field
• 5+ years of professional social media experience
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms
• Strong understanding of social analytics, algorithms, audience development and performance optimization
• Experience working with influencers, creators or strategic social partnerships
• Excellent writing skills with the ability to adjust tone and messaging by platform and audience
• Creative mindset paired with strong organizational skills to manage multiple projects, deadlines and priorities
• Strong attention to detail while maintaining a broader creative vision
• Confidence to bring new ideas forward and curiosity to keep experimenting

Preferred qualifications

• Ideally has experience managing multiple channels for an established organization or agency

Why this role

This is a highly visible opportunity to take the lead on an established social presence, experiment with new ideas, and help determine strategy and content direction rather than simply executing a predetermined calendar.