In-Office Social Media Manager: Brand Story & Growth

Sterling St James Inc.; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

Sterling St James Inc. in Washington County, PA is seeking a Social Media Manager to own and evolve our organic social presence. You’ll shape voice, craft stories and lead platform-specific strategies across LinkedIn, Instagram, TikTok, Facebook and YouTube.

You’ll collaborate with creative partners, coordinate content shoots, manage the content calendar and measure performance to drive engagement. This role is an in-office, non-remote position and offers growth in a fast-paced team.

Qualifications

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• A strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and the ability to adjust tone and messaging depending on the platform and audience.
• A creative mindset paired with the organization needed to manage multiple projects, deadlines and priorities.
• Strong attention to detail without losing sight of the bigger creative picture.
• The confidence to bring new ideas to the table — and the curiosity to keep experimenting.

Responsibilities

• Own the social strategy.
• Bring the brand to life.
• Think differently for every platform.
• Create content people actually want to see.
• Build a community — not just a follower count.
• Stay ahead of what’s next.
• Make influencers part of the story.
• Collaborate with creative partners.
• Get involved in content shoots.
• Run the content calendar.
• Know what’s working.
• Protect the conversation.
• Help develop the team.

Skills

Social strategy

Content creation

Influencer partnerships

Analytics

Copywriting

Project management

Team leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field

Tools

Sprout Social

Job description

Sterling St James Inc. in Washington County, PA is seeking a Social Media Manager to own and evolve our organic social presence. You’ll shape voice, craft stories and lead platform-specific strategies across LinkedIn, Instagram, TikTok, Facebook and YouTube.

You’ll collaborate with creative partners, coordinate content shoots, manage the content calendar and measure performance to drive engagement. This role is an in-office, non-remote position and offers growth in a fast-paced team.