Social Media Strategy & Engagement Lead

TriMark Digital; Raleigh (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

TriMark Digital in Raleigh, NC is seeking a highly skilled Social Media Manager to lead content strategy, execution, and performance analysis across Instagram, TikTok, Facebook, LinkedIn, and more.

The ideal candidate blends creativity with analytics, can edit copy and videos, manages calendars, mentors juniors, and collaborates with marketing and product teams to drive engagement and brand growth.

Qualifications

• 5+ years of experience creating and executing social media strategies.
• Strong writing and editing skills with consistent brand voice.
• Proficiency with social platforms and trends across Instagram, TikTok, LinkedIn, and others.
• Experience shooting content with an iPhone and professional camera.
• Experience using Google Analytics or similar analytics tools.

Responsibilities

• Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn.
• Own the social content calendar; ensure posts are on-brand and high quality.
• Write, edit, and review social copy, scripts, and captions with strong voice.
• Collaborate with design, video, and creative teams to tell a cohesive brand story.
• Support paid social efforts with content variations.
• Assist with community management and monitor customer comments.

Skills

5+ years experience

Editing skills

Content strategy

Social media management

Analytics understanding

Voice and copywriting

Trend awareness

UGC/Influencer experience

Video content creation

Education

BA/BS in Marketing, Communications, Journalism, or related field

Tools

Adobe Premiere

Photoshop

CapCut

Canva

Job description

TriMark Digital in Raleigh, NC is seeking a highly skilled Social Media Manager to lead content strategy, execution, and performance analysis across Instagram, TikTok, Facebook, LinkedIn, and more.

The ideal candidate blends creativity with analytics, can edit copy and videos, manages calendars, mentors juniors, and collaborates with marketing and product teams to drive engagement and brand growth.