Social Media & Creator Marketing Director

McDonald's; Chicago (IL); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Adoption assistance program

Educational assistance program

Flexible ways of working

Vacation/PTO

Job summary

McDonald’s is seeking a growth-minded Social Media and Creator Marketing Director to lead one of the world’s most influential brands on the internet from Chicago. You will own strategy for all US social campaigns, build culture-led activations, and define a creator program with PR and media teams, while guiding data-driven decisions and collaborating with top agencies.

You’ll lead a team of six, report through US Marketing, and drive growth, engagement, and brand perception across platforms,

Responsibilities

• Setting the strategy and creative vision for our most important social campaigns, organic and paid, across every platform in the US business.
• Building culture-led campaigns and always-on activations that earn mass attention, not just impressions.
• Defining our creator strategy alongside PR and Media teams, leading with genuine fans and building an always-on creator collective.
• Measuring KPIs, translating data into insight, and optimizing to grow brand affinity over time.
• Partnering with creative and media agencies to take big swings and land them.

Job description

McDonald’s is seeking a growth-minded Social Media and Creator Marketing Director to lead one of the world’s most influential brands on the internet from Chicago. You will own strategy for all US social campaigns, build culture-led activations, and define a creator program with PR and media teams, while guiding data-driven decisions and collaborating with top agencies.

You’ll lead a team of six, report through US Marketing, and drive growth, engagement, and brand perception across platforms,