Social Media Growth Director — Creator & Culture Architect

McDonald's Corporation; Chicago (IL); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Bonus Eligible

Long-Term Incentive

Benefits Eligible

Job summary

McDonald's Corporation is seeking a Social Media and Creator Marketing Director to lead strategic social campaigns across the US. You will own the strategy, build culture-led activations, and define a creator program working with PR and Media teams. The role sits within US Marketing and collaborates with Legal and external agencies.

You’ll lead a team, drive growth, engagement, and brand perception across platforms, with a focus on authentic fan engagement and long-term community building.

Qualifications

• Deep knowledge of social platforms, paid and organic
• Ability to translate data into insights and actions
• Experience collaborating with Legal and other cross-functional partners
• Track record building community-led campaigns
• Proven ability to develop culture-led campaigns and creator programs

Responsibilities

• Set strategy and creative vision for social campaigns across platforms in the US
• Build culture-led, always-on activations beyond mere impressions
• Define creator strategy with PR and Media teams and grow a creator network
• Analyze KPIs, translate data into insights, optimize for brand affinity
• Partner with agencies to execute bold social campaigns

Skills

Social media expertise

Cross-functional collaboration

Analytical skills

Paid and organic social

Creator strategy

Job description

McDonald's Corporation is seeking a Social Media and Creator Marketing Director to lead strategic social campaigns across the US. You will own the strategy, build culture-led activations, and define a creator program working with PR and Media teams. The role sits within US Marketing and collaborates with Legal and external agencies.

You’ll lead a team, drive growth, engagement, and brand perception across platforms, with a focus on authentic fan engagement and long-term community building.