Director, Marketing Transformation & Agency Strategy

McDonald's; Chicago (IL); On-site; USD 178,000 - 223,000; Full time

Benefits offered by this job

Bonus eligible

Long term Incentive

Benefits eligible

Job summary

McDonald’s is seeking a Director of Agency Management to define and lead the future-state agency partner ecosystem across global and local markets. You will drive the design of governance, processes, and tools to reduce complexity and speed up campaign development and activation.

The role requires 10+ years with agencies or client-side experience managing multi-market ecosystems, plus a deep understanding of marketing planning, budgeting, and integrated campaigns.

Qualifications

• 10+ years of experience with agencies or in client-side roles managing multi-market agency ecosystems.
• Strong knowledge of marketing planning, budgeting, campaign management, media operations, and integrated marketing execution.
• Experience with evolving media channels and integrated campaigns.
• Understanding of agency disciplines, operating models, and client-agency collaboration.

Responsibilities

• Build on the existing agency foundation to create future-ready capabilities that scale with McDonald’s needs.
• Shape the future direction of the agency network by evaluating trends and customer expectations.
• Support development of operating principles, governance, and performance frameworks for global/local markets.
• Explore AI, automation, and emerging tech impacts on marketing capabilities and ways of working.
• Evaluate design options against objectives, market realities, and industry trends.
• Partner across Marketing, Procurement, Finance, Technology, Data & Analytics to embed new ways of working.

Skills

Agency management

Client-side marketing

Strategic planning

Budgeting & campaigns

AI in marketing

Job description

McDonald’s is seeking a Director of Agency Management to define and lead the future-state agency partner ecosystem across global and local markets. You will drive the design of governance, processes, and tools to reduce complexity and speed up campaign development and activation.

The role requires 10+ years with agencies or client-side experience managing multi-market ecosystems, plus a deep understanding of marketing planning, budgeting, and integrated campaigns.