Global Creative Director, Brand & Identity

McDonald's; Chicago (IL); On-site; USD 208,000 - 260,000; Full time

Benefits offered by this job

Bonus Eligible

LT Incentive

Benefits Eligible

Job summary

McDonald’s seeks a Senior Director, Creative & Design to set the creative ambition for our brand programs worldwide, elevating craft and ensuring consistent identity across markets. You will partner with brand strategy, agencies, and markets to guide development and protect the brand’s visual system globally.

The role leads senior agency relationships, annual Summits, and capabilities-building initiatives, shaping concepts early and driving breakthrough creative across channels.

Qualifications

• 12+ years leading creative teams and integrated marketing programs.
• Strong design craft and ability to elevate ideas with clear feedback.
• Experience managing senior agency relationships and top-to-top reviews.
• Ability to build communities through summits, workshops, and capability-building.
• Experience governing visual identity across channels.

Responsibilities

• Provide thought leadership on big ideas for brand programs and moments.
• Lead top-to-top creative reviews with agency partners.
• Lead annual Agency Summit, curating content and facilitation.
• Drive capabilities-building moments (webcasts, awards).
• Support markets with creative programs and workshops.
• Own and evolve visual identity standards globally.
• Strengthen ways of working with simple frameworks and feedback loops.

Skills

Creative leadership

Design excellence

Integrated marketing

Agency management

Global branding

Job description

McDonald’s seeks a Senior Director, Creative & Design to set the creative ambition for our brand programs worldwide, elevating craft and ensuring consistent identity across markets. You will partner with brand strategy, agencies, and markets to guide development and protect the brand’s visual system globally.

The role leads senior agency relationships, annual Summits, and capabilities-building initiatives, shaping concepts early and driving breakthrough creative across channels.